PETA got a call this week from representatives of Denny's restaurants confirming that the company has ended its partnership with the Ringling Bros. and Barnum & Bailey Circus. Denny's smart decision to sever ties with a company that (among other things) beats animals with steel-tipped hooks to make them perform required a little bit of pushing from our end, including protests at Denny's HQ and outside Denny's CEO Nelson Marchioli's speaking engagements, mailings to every Denny's restaurant in the country, personal meetings with restaurant managers, countless calls and emails from our members, a spoof website, and a shareholder resolution calling on the company to end its affiliation with Ringling.

The point I want to really drive home here is that with awesome, creative animal-free circuses like Cirque Du Soleil delighting audiences around the country, there's absolutely no reason why a company looking to do a circus promotion would ever need to get into bed with Ringling Bros. It's outdated, it's unethical, and it's bad for business. And we'll do everything we can to make sure the world knows that.

Denny's joins General Mills, Burger King, Liz Claiborne, MasterCard, Ford Motor Company, and Sears, Roebuck and Co., all of which ended their sponsorships of either Ringling or UniverSoul circuses following negotiations with PETA. Here's what PETA Director Debbie Leahy had to say about the victory:

A huge thank you to everyone who took action on this campaign—calling or e-mailing Denny's, participating in protests, or simply encouraging their friends and family to boycott the company until it ended its association with Ringling. This is a big victory for the animals suffering under the Big Top, and it sends an important message to circuses that use animals that their days are numbered. But they already knew that.

And finally, if you have a moment, please click here to ask AAA to follow Denny’s lead and sever all ties with Ringling Bros.

Since Denny’s refuses to listen to us about their continued promotions of the Ringling Bros. Circus, we figured we’d take our message straight to their headquarters. Check out the pics from Wednesday’s demonstration outside Denny’s HQ in Spartanburg, South Carolina. Thanks to everyone who came out to the protest—and especially to my friend Jenna, who played the part of the baby elephant’s backside to perfection.

Nice work, everybody.

As I mentioned before, we're pretty effing displeased with Denny's restaurants at the moment, since the company has jumped into bed with Ringling Bros. and Barnum & Bailey Circus, who, in addition to being documented animal abusers, are seriously among the sleaziest bunch of people anyone could ever hope to do business with (for a little background on that claim, check out this recent article from the Huffington Post).

But yeah. The point is that Denny's needs to find themselves another corporate partnership ASAP, and until they do, we'll be letting them know about it on the daily. Here's a pic from a recent demonstration in New York. Thanks to all the activists who came out!