I just heard that Mickey Rourke is holding a protest in Miami this afternoon. Apparently, he bought a puppy from a pet store around Christmas and the puppy died a couple of weeks later. Once Mickey learned from PETA’s Dan Mathews how pet shops sell all sorts of sick and inbred animals all the time, he fired off a letter to the store immediately. And today he’ll be in front of the store letting the public know what he’s learned.

Did you see the guy in Domino or Sin City? Total badass. My suggestion to the store: Do what the man says. For real.

Like most people, one of my favorite things about the pre-game Super Bowl hype is hearing about the commercials that will run during the game. This is particularly true this time around, since (due to a calculating error by the NFL) the Redskins didn't make it into the playoffs this year. But is it me or is the hype around this year’s field of ads virtually non-existent? Granted, nothing will ever come close to that Mean Joe Green Coke spot—or even the GoDaddy ad, but come on ad folks, what’s the deal—are you waiting for PETA to submit its spot to be rejected to get the pre-game ad media frenzy started?

Sorry to disappoint, but, this year we decided to take a different approach. Rather than create yet another brilliant spot that is summarily rejected, we decided just to dig into the vault and re-release some of our past Super Bowl classics.

Take a look and let us know what your favorite is. My money is on the pillow fighting co-eds arguing over whether dolphins or unicorns are cuter. The one about the young ladies with udders is kind of amazing too, if a little disturbing. I seriously can't understand why they rejected these masterpieces. Anyway, with PETA's Sexiest Vegetarian 2006—Prince himself—performing at the halftime show, maybe we don't even need an ad this year ...