Just as David Novak, CEO of KFC's parent company, Yum!, stepped up to address a crowd of Louisville business owners yesterday, two animal rights activists entered the stage, commandeered the mic, and told the assembled captains of Kentucky industry that "David Novak tortures animals," a reference to the millions of chickens who have their wings and legs broken in shackles and transport crates and are scalded alive (among other abuses) by KFC suppliers because KFC won't take any action to stop it.

The women were removed by security, but their words had already caught the attention of reporters and was front-page news on the Louisville Courier-Journal's Web site.

Consummate "suit" that he is, Novak proceeded by leading the crowd in the "Yum! cheer" (which we assume is not to be confused with the Bronx cheer that KFC so richly deserves).

Novak also—presumably with a straight face—told the crowd that he rewards outstanding employees with rubber chickens. I'm not making that up. "It does not take a lot of money to give away a rubber chicken," he said. It wouldn't take a lot of money for KFC to implement the minimal animal welfare standards we've asked for, but that's not of any interest to him. Who came up with this business model—Stalin?

We have some lovely shots of PETA protesters outside the event. Check it:

Written by Alisa Mullins

Saturday night, PETA campaigner Matt Rice was in Louisville, KY, with a giant crippled chicken to protest at a Yum Brands (the parent company of KFC) fundraiser at CEO David Novak’s house. The shindig was supposedly to fight global hunger, which is totally laughable. Global hunger isn’t laughable of course, but KFC pretending to give a hoot about it is. Let’s be real here: since it takes several pounds of wholesome grain to produce a single pound of unhealthy chicken meat, KFC does more to contribute to global hunger than it does to stop it. KFC holding a fundraiser to fight global hunger is like Marlboro holding a fundraiser to fight lung cancer. The WorldWatch Institute puts it like this, “[M]eat consumption is an inefficient use of grain—the grain is used more efficiently when consumed directly by humans. Continued growth in meat output is dependent on feeding grain to animals, creating competition for grain between affluent meat-eaters and the world’s poor.”

Oh yeah, we were also there to remind consumers to boycott KFC until it takes the advice of its own animal welfare panel to end the worst abuses of chickens by its suppliers.

Here are a couple of photos from the evening.

Thanks to a few compassionate Kentucky residents, including the insuppressible Lindsay Rajt, who works on our KFC Campaign out of Louisville, David Novak, the CEO of KFC's parent company, got more than he bargained for out of an evening at a local restaurant on Friday night. Lindsay and company were in the midst of a well-attended KFC protest that was drawing a lot of attention in downtown Louisville when a passerby shouted out that Novak was eating at Seviche restaurant just down the street. Lindsay and a fellow activist got into their vehicle (which, by a stroke of good fortune, happened to be a large black truck with a video screen set to play images of chickens suffering live scalding, debeaking, and other abuses) and circled the restaurant until the entire wait-staff came out to gawk. Despite a slightly unpleasant incident in which the chef thought a good way of handling the situation would be to spit in people's faces, the protest was a big success. At the very least, it probably put David Novak off his dinner.