Written by PETA
Say it ain't so! Last week, we told you about our brand-new 'Got Autism?' billboard, which was intended to give the drivers of Newark, New Jersey, a little food for thought. The billboard drew a connection between milk consumption and autism in children. This week, the advertising company that was hosting our billboard has pulled the plug and the billboard has been removed.
It's pretty safe to assume that the ad is not being removed due to a lack of attention! Just the opposite—our message has garnered tons of feedback, including support from parents of autistic children who have seen noticeable improvements after removing dairy from their child's diet.
We wanted to share the thoughts of a few individuals regarding this campaign:
My son at the age of 2 ½ had not talked or interacted with anyone for a year…right after his MMR shots that he had at 13 months. I took him off of milk last November (when he was 2 ½) to see if it did anything, and he is now talking and playing and catching back up to where he should be (he is 3 ½ now). … It may not have been overnight, but the progress started just weeks after taking him off cows milk …. —JaimieI have a child with autism and I love this ad. The "got milk" ads with the disgusting white upper lip make me sick. We have been GFCF for 12 years. Milk equals sleepless nights and stomach pain. —L LandI am not personally a vegetarian, but last year when we took my 4 year old son off of milk, casein all dairy, we started to see amazing changes in his behavior and speech. He still has Autism, but is no longer in a black hole of darkness. And we are not done fighting yet. I think people who say this does not work, well how do you know everyone is different. And as a mother of a child with Autism, I do not at all find this offensive I find it truthful, at least for us. —Danielle Manglis
Thanks for the continued support of the campaign! Even though the billboard has come down, the message is still loud and clear.
Written by Jennifer Cierlitsky
Quick: Who wins the cheese, the mouse or the mob boss? Answer: No one wins. In this unusual game of cat and mouse, the cheese is clearly the villain. Just ask reputed Boston Mafia godfather Carmen "The Cheeseman" DiNunzio, who, according to the Boston Herald, has been locked in his home under house arrest since May for his part in an alleged bribe.
It's clear that this "big cheese"—who earned his name after his local cheese shop and who weighs in at a whopping 400 lbs.—has done his time gorging on gouda and snacking on Swiss. Following a request from his doctor, the court will now allow DiNunzio to leave his home for two hours each day so that he can hit the gym and lose the pounds that are putting extra strain on his already bad heart and diabetes.
His doctor recently told the court, "I need him to have at least 30 minutes a day of sustained aerobic exercise. The best exercise he can do is sustained walking allowing for both arm and leg exercise."
OK, I'm confused. Wouldn't a reputed Wise Guy who is under house arrest for allegedly receiving money most likely be able to afford a mail-order Bowflex?
Well, regardless, we say: Hey, Big D! Drop that cheese! And listen up to our little business proposition. Yes, we sent "The Cheeseman" his very own delicious nondairy cheese pizza from Boston's own T.J. Scallywaggle's—recently voted one of the top 10 vegan-friendly pizzerias in the U.S.! We'd tell him to go there, but you know, he's a shut-in.
We suggest that Mr. DiNunzio try stocking his cupboards full of nondairy treats that aren't full of artery-clogging fat and cholesterol, like their dairy counterparts, if he really wants to whack those unhealthy pounds. He certainly has the time to cook up some tomato sauce for that spaghetti, a side of broccoli with garlic, and some pure vegetable minestrone. He will be getting those recipes and a copy of our "Vegetarian Starter Kit." You know, for some leisurely reading?
PETA India's Campaign Coordinator, Rohini Kamath, just sent me some photos from a couple of protests that she and her colleagues held this week to draw attention to, respectively, the cruelty of the dairy industry, and the hypocrisy inherent in eating meat and trying to save the environment at the same time. Check 'em out:
PETA India — you guys are, hands down, my favorite PETA affiliate. OK, fine, I say that to all the affiliates, but I'm totally smitten with that globe-eating demonstration. Keep up the great work.
This will be an exciting announcement for those of you who are interested in PETA's inner workings—and I've included plenty of cool pics for those of you that aren't, so bear with me. Tracy Reiman, who has been a driving force behind PETA's campaigns for 16 years, has just been promoted to Executive Vice President. As PETA President Ingrid Newkirk puts it, "She is a devoted, tried-and-true animal rights activist and a mature administrator." Everyone who works with Tracy agrees that PETA, and animals, are very lucky to have her on their side.
Tracy started out working in Customer Service while she was still in college, and quickly rose through the ranks. She has worked in numerous roles in virtually every department within the organization, and is currently in charge of all things to do with marketing and technology, so she happens to be my boss.
I spent some time searching for pictures of Tracy looking "executive" to suit her new role, but what I came up with was much, much better. Besides, given that this particular organization is one whose core values are creativity, courage, and—almost above all—a sense of humor, I think this is a surprisingly appropriate images of PETA's new Executive VP:
Congratulations, Tracy — you've earned it. Also, please don’t fire me for posting this picture.
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.