For cowboy Rocco, the path to happiness and longevity is paved with green bricks of vegan deliciousness. When Rocco first appeared on The Dr. Oz Show four weeks ago, the 53-year-old meat-eater had the heart of an 85-year-old and was on the deadly road to cardiac arrest. Within minutes of meeting Rocco, Dr. Oz made his diagnosis: Rocco was addicted to animal products with saturated fat and sugar contents so high that Rocco was dying of heart disease and diabetes without even knowing it.

But Rocco's condition was, thankfully, reversible. Dr. Oz put the cowboy on a 28-day vegan diet, and in just four weeks, Rocco lost 6 inches from his waistline and his glucose level went from a near-lethal 172 to a normal 99.

"If I can do it, anybody can do it," said Rocco. In a mere month, Rocco's cruelty-free diet saved his life, and his continued vegetarian lifestyle guarantees him a longer, happier, healthier existence.

Now, if only Rocco would ditch ranching for animals' health …

Written by Logan Scherer

Update: Here's a sweet quote from PETA campaigner Lindsay Rajt in the Amarillo Globe News: "We just thought Tex would be a huge help to us to expose the whores in the leather industry." Apparently Lindsay needs to work on her enunciation a bit. She swears she said, "horrors"!

I'm not going to repeat the cliché that "everything's bigger in Texas"—though I guess I just did—because, as a Texan, I know that some things are actually smaller in Texas. In the computer age alone, it was Texas-based companies that pioneered "small" technologies such as semiconductors and the portable PC.

Still, there's no denying that Texans have a thing about big stuff. Heck, some folks here haven't come to terms with the fact that a larger state (Alaska, natch) was admitted to the union—nearly 50 years ago. So think about how Lone Star residents would feel about a super-sized version of that most Texan of icons: the cowboy.

Now one such giant buckaroo might find himself homeless. "Tex Randall," a 47-foot-tall, 7-ton cowboy sculpture in Canyon, Texas, faced eviction when the owner of the property he stands on decided not to keep him there. Another business owner purchased Tex, but doesn't have enough money to move him.

So, despite our opposition to ranching, PETA is stepping in to see if we can find a permanent home. Why? 'Cause what could be a better symbol than a big ol' cowboy to help us make a huge statement about how cows are hurt by the leather "bidness"? All we have to do is add a little sign, like so:

Written by Jeff Mackey

Earlier today, I brought you an image of a giant dinosaur attacking DC to help end animal testing. I’m no mind-reader, but I’m fairly confident that the following, word for word, is exactly what went on inside your heads when you saw that picture:

Well, you were wrong, people. You were wrong. Because, difficult as it may be for you to imagine, there is one thing that's even better than a giant dino rampaging through our Nation’s capital. And we pulled it off yesterday afternoon in Times Square: The first-ever girl/girl shower demonstration. The purpose of the demo was to remind passersby and the media—just in time for Earth Day—that if they’re worried about the environmental devastation caused by wasting water, they should cut it off at the source … by going vegetarian. Just to spell this point out, it takes 5,000 gallons of water to produce just one pound of meat. Which is roughly equivalent to about a full year’s worth of showers (depending on how clean of a person you are).

Now that you’ve patiently sat through the math lesson, here are some pics of two girls and a naked cowboy in a shower. Yup, the naked cowboy himself (who is normally very territorial about his space in Times Square) was gracious enough to hop in with these kickass activists, telling reporters that he was doing it “for the animals — like me.” Glorious.