KFC is known to work with suppliers that breed and drug chickens to grow so large that they can't even walk, cut off baby birds' sensitive beaks without any painkillers, and drop birds into tanks of scalding-hot water—often while they are still conscious. KFC accepts these cruel practices because they help fill the chain's buckets of chicken at a cheap price.

To highlight the twisted practices of a company that focuses on its wallets while ignoring animal welfare, we've created a series of provocative billboards. "Another Life, Another Dollar," "3 Lives for $2.99," and "Cheap Chicken Means Animals Pay a High Price" are just a few of the taglines. Hey, we never said subtlety was our forte.

Check out the ads, and then tell us which is your favorite by leaving a comment below!

Back when I was coming up, we didn’t need all these whistles and bells to enter a good, ol’ fashioned video contest. We’d just throw on our Sunday best, cue up the Kodak Super 8, and make ourselves a video. And a damn fine video it would be. But apparently that’s not good enough for kids today. They won’t do a video contest unless there’s a famous pop star standing by to judge it. And if there’s no chicken costume for a prize, well, they turn their noses up at it. Is what they do.

Actually, this is starting to sound pretty sweet. More details at peta2.com.

A lot of people had a lot to say about our recent offer of a million bucks to the first team of scientists who could produce commercially viable meat grown in a laboratory (clean meat). We’re deadly serious about this thing, as it could end the suffering of billions of animals in factory farms if it takes off—but we need to get an idea of the reservations people (both vegetarians and nonvegetarians) might have about eating meat that’s been produced in a lab. So if you have a moment, please take our Clean Meat poll and let us know where you stand. I’m kind of fascinated to see how this thing turns out.

I’m just going to come out and say this: PETA is offering 1 million dollars (say it in your best Dr. Evil voice) to the first team of scientists that can develop a method to produce commercially viable quantities of in vitro (lab-grown) chicken meat.

The figure was reached by a team of math nerds working in PETA’s basements who have determined that 1 million is actually very close to the number of chickens killed every hour in the United States—so there’s a nice element of symbolism to the offer as well. But symbolism aside—we’re deadly serious about helping to fund developments in this new science, which has the potential to end the suffering of literally billions of animals if a commercially viable lab meat is made available. As PETA President Ingrid Newkirk puts it:

To qualify for the prize, scientists in the field must be able to produce a quantity of meat that is sufficient to market in at least 10 U.S. states at a price that is competitive with prevailing chicken prices.

There’s plenty more information on our contest page. Once you’ve had a look at it, let me know what you think. I’d love to hear from both vegetarians and meat-eaters—would you eat lab meat?