At the risk of incensing the GEICO caveman, we rounded up some "Neanderthals" to protest outside bunny butcher Giorgio Armani's Chicago boutique earlier this week. As you'll note in the photos below, they carried signs reading "Only Cavepeople Wear Fur," but I think even cavepeople would balk at supporting the disgusting rabbit fur industry, as Armani does. We've revved up our campaign against the cold-hearted designer after he broke his pledge to remain fur-free and started using rabbit fur trim on skirts, jackets, and even toddlers' snowsuits, of all things.

Our cavepeople got a warm reception in chilly Chicago. The staff of the Park Hyatt Hotel, which shares the same building as Armani's boutique, assured us that the hotel is fur-free.

If you're fed up with Armani's support of an industry that rips the skin off the backs of rabbits, use this form to tell Armani to drop fur now!

Written by Jennifer Cierlitsky

Well, through no particular design, the last couple of posts have been a little heavy—a lion mauling and a dead, angry chicken—so I figured we were long overdue for a bit of light relief here, which arrived in my inbox this morning in the form of a few beautiful photos of an anti-fur demonstration organized by an activist named Lucas in Montreal. Lucas' demo got some great coverage in the local media, including this story on 680 News. Decked out in their cavepeople costumes and holding signs with anti-fur messages, Lucas and co. made their way into pretty much every story about the recent fur-pushers' convention in Montreal. Love it.

What an awful story all around. This shocking video shows a lion in a circus somewhere attacking and mauling a trainer. The lion wound up being shot and killed, and the trainer is totally messed up as well. I’m afraid it’s just another sad example of why wild animals don’t belong behind bars . . .

Yes, this video is extremely graphic, but it is reality. I felt like it was important to show the uncensored reality of what can happen when animals are driven insane in captivity, because far too often all that is reported are bubblegum fluff pieces that couldn’t be further from the truth.

Yeah, I know, it's kind of a no-brainer. But the relative cuteness of mermaids versus cavepeople was really hit home to me today when I received images from two different protests conducted by PETA UK yesterday. The first, from a demonstration in Edinburgh to encourage people to cut the fish out of their diets, gets 10 points out of 10 for being just as cute as can be. I frickin’ love those mermaid outfits.

But I don't think this next picture from an anti-Burberry protest (designed to make the point that fur is for cavepeople) would make the cut over at Cute Overload. Still, a pretty striking demonstration, in my opinion.

Anyway, the point of all this is please don't eat fish or wear fur. kthx.