For most of us, summer is fading fast, but for residents of Jacksonville, Florida, bikini season lasts all year. What does the Sunshine State's endless summer mean for PETA? Our phone lines ring off the hook with reports of "beached whale sightings." Good one, guys.

Luckily, we know the secret to getting—and maintaining—a killer beach bod. Did you know that vegetarians are 20 to 30 percent leaner than meat-eaters? So, to help residents and tourists "lose the blubber"—and hopefully to deter prank callers—we're launching a brand-new billboard urging people to go vegetarian:

Written by Liz Graffeo

It's hard for me to think of anyone who can think bigger than PETA Prez Ingrid E. Newkirk. It's not surprising then, that you can find a number of her videos on BigThink.com. Go ahead and check out her insights on a wide range of animal rights topics, including getting our message out in the media, PETA's tactics, the use of graphic images, and more.

A quick taste: If you ever have those days when you just feel like taking the day (or week) off from working for animal rights, you'll appreciate what she has to say about the importance of gittin' 'er done:

If watching Ingrid's Big Think videos only whets your appetite, you can also order her latest book, The PETA Practical Guide to Animal Rights.

Written by Karin Bennett