Written by PETA
No one likes to be stuck in traffic, but commuters on Hollywood's famous Sunset Strip at least have some eye candy to help them pass the time: Olivia Munn, au naturel, in PETA's sexy anti-circus billboard.
In an exclusive PETA interview, the G4 Attack of the Show host, star of the upcoming NBC comedy series Perfect Couples,and new "Senior Asian Correspondent" for The Daily Show says that she was "brought to tears" after seeing PETA's undercover footage of Ringling Bros. trainers beating elephants with bullhooks. Olivia is asking her fans to join her in boycotting the circus. "Everyone at home," she says, "if you have a Twitter or MySpace or Facebook or … your own blog, you have to get the message out."
You heard the lady: Please tell everyone you know why circuses are no fun for animals.
Written by Paula Moore
A new billboard in Mooresville, N.C., is doing its best to boost Bloom supermarket's beef sales by using huge fans to waft the smell of charcoal and black pepper fragrance oils (aka the store's idea of charred cow) into traffic.
PETA thinks that it's time for people in Mooresville—which is best known for its NASCAR teams—to wake up and smell the cruelty. That's why we're trying to raise a stink of our own by using the same technology to erect a realistic, slaughterhouse-inspired, stench-producing billboard nearby:
Imagine sitting in hot, rush-hour traffic while the smell of fear, rotting flesh, blood, guts, urine, and feces drifts through your car window. If that whiff of reality doesn't inspire shoppers to head to the produce aisle, I don't know what will!
My advice to Mooresville residents: Look after yourself, the environment, and animals the next time you fire up the grill for a NASCAR event. Race to the store, take a left past Bloom's meat counter, and score some Boca burgers instead. Seriously, we wouldn't steer you wrong.
Written by Amy Skylark Elizabeth
No one—and I mean no one—rocks like Chrissie Hynde. Whether she's fronting the Pretenders or backing a PETA campaign, the vegan Rock and Roll Hall of Famer is never in the "Middle of the Road." In fact, she's always willing to go the extra mile (or "2000 Miles") to help animals.
Case in point? After helping us re-launch our McCruelty campaign last year—urging McDonald's to require its U.S. suppliers to upgrade to less cruel slaughter standards—Chrissie took time off from promoting her upcoming album in New York this week to kick off our new "i'm hatin' it" national ad blitz with an appearance in Philadelphia. And to make sure that people got the message, she not only unveiled her attention-grabbing billboard, she also passed out some of our thought-provoking Unhappy Meals to the fine folks of Philly!
Check out these pictures:
Written by Jeff Mackey
Forget the Alamo; There's something else for Texans to remember—the imprisonment of Tilly the orca:
Today, PETA's billboard went up near SeaWorld San Antonio to remind Texans not to mess with marine mammals. Our plea to free Tilly and other captive wild animals comes on the heels of last week's congressional hearing about marine abusement parks, to which PETA submitted testimony urging a ban on the confinement of orcas and other wild animals at SeaWorld and other profiteering prison-parks.
So what can you do? Remind everyone to steer clear of marine animal exhibits. And if you're looking for an animal-friendly place to visit this summer, I hear the Alamo is an interesting place to go.
What will it take to make California stop misleading consumers about its unhappy cows? Last fall, we filed a complaint against the California Milk Advisory Board (CMAB) for alleged false advertising, asking the Federal Trade Commission to make the CMAB end its misleading campaign, and big names like John Robbins and Ginnifer Goodwin have shown cows big love by writing to the FTC in support of our complaint. Now, PETA's latest move in the pursuit of happiness for California's cows is sure to turn heads in the state's capital:
Cows on dairy factory farms are not given much more than the numbered ear tag that's used to identify them. PETA's undercover investigation inside Land O'Lakes supplier Reitz Dairy revealed deplorable, filthy conditions for cows on the Pennsylvania farm, such as pens that were filled with deep excrement and cows who collapsed, becoming "downers," but who were not given veterinary care or put out of their misery. Yet when this information was presented in a court of law, the judge found the owners not guilty after testimony that our heartbreaking photos and video footage showed "standard practices" for the dairy industry.
Drugged, over-milked, and kept in filthy, crowded lots, the typical California cow is anything but happy. Instead of encouraging CMAB to continue misleading consumers, take a minute to contact the FTC and then save a cow by downing a tall glass of soy milk.
Written by Logan Scherer
Got breast milk? In the wake of a recent report that says the nation could save billions on healthcare costs if more mothers breastfed their babies, we're running a billboard in Lexington, Kentucky, that encourages people to DLJD (Do Like Jesus Did):
Kentucky has one of the lowest percentages of women who breastfeed their babies, and according to this new report, the state's children have an increased risk of falling victim to sudden infant death syndrome (SIDS), necrotizing enterocolitis (the death of intestinal wall tissue), lower respiratory infections such as pneumonia, and other illnesses.
Our billboard aims to show Kentucky residents that by fortifying human babies and saving the lives of cows, breast milk is also the blessed milk. Seriously—if it was good enough for Jesus, it's good enough for any baby.
After unveiling our plan for a spay-and-neuter billboard featuring Tiger Woods, our phones rang off the hook and our inboxes were inundated with tons of feedback from supporters and skeptics alike. Among the rapid responses? A courteous call from Tiger's lawyers asking that we pull him from the ad—a request that PETA quickly honored.
Now that we've left Tiger off the billboard, we're looking to replace him with another oh-so-familiar face: continent-hopping, scandal-producing Mark Sanford, governor of South Carolina. Our potential slogan? "Your dog doesn't have to go to South America to get laid."
When rock deity Chrissie Hynde says "I'll Stand By You," she really means it.
When we told Hynde that we were resurrecting our McCruelty campaign, she pulled out all the stops, starting by unveiling her new "i'm hatin' it" ad in Salt Lake City, where throngs of people were thrilled to see the powerful image. But the folks at Cleveland Outdoor Advertising weren't so thrilled when we submitted the Ohio native's ad to them as a billboard. According to PETA's advertising agent, Cleveland Outdoor Advertising "didn't feel comfortable" with the ad.
Well, often the truth isn't comfortable, and in this case it's painful—scalding, actually. The chickens who are killed by McDonald's suppliers are dumped onto conveyer belts, shackled upside down, and then run through an electrically charged "stun bath" before their throats are cut and they are immersed in defeathering tanks full of scalding-hot water—often while they are still conscious and able to feel pain. Join Chrissie Hynde in urging McDonald's to make it suppliers adopt controlled-atmosphere killing, a less cruel method of slaughter. It would cost the corporation nothing to ask its suppliers to make the switch, which would spare millions of chickens from enduring extreme suffering.
If you're a PETA expert, you might remember our classic "Carnivore Picnic" billboard. If not—or if you'd just like to brush up on your PETA trivia—guess which of the captions below accompanied this classic PETA image (answer after the jump):
Caption One "Timmy, can you please pass me the rotten carcass?" "Well, gee whiz, Suzie—of course. One charred slab of flesh, coming right up!"
Caption TwoWhat's the difference between these teen picnickers and a pack of hungry cheetahs? Silverware.
Caption ThreeThe carnivorous pack had gathered for the kill.
Think you have an even better caption for this classic PETA billboard? Leave a comment and let us know!
Written by Liz Graffeo
The following is a guest post from PETA Europe's Matt Goldsmith.
Always an organization to keep abreast of scientific studies, PETA Europe was particularly interested to learn that Glasgow, the city with the second-highest obesity rate of all the Organisation for Economic Co-operation and Development countries, has seen an 80 percent rise in gynecomastia (aka "Man Boob") reduction procedures since 2007.
Now, while there might be some men in the world who for various reasons would welcome the idea of growing a pair of breasts, at PETA Europe we know that only a boob would want to go out and buy a 44DD because of obesity helped along by eating foods derived from animals.
With our newest billboard, PETA Europe is calling on the men of Glasgow to make a difference—both for their bodies and for animals.
Lose the breasts, guys: Go vegetarian!
Written by Matt Goldsmith
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.