Oh, snap! Yesterday, tattoo artist extraordinaire Brian Johnson—a hardcore vegan and PETA supporter—hit our headquarters to take pics of two "pretty in ink" ladies for his upcoming book, Tattoo Fetish Vol. I. The book won't be out until early next year, but here's a behind-the-scenes look at the photo shoot featuring Daniella and Shan with their rescued dogs Datona and Zoe:

Tats are all that. Check out the celebs who've stripped for PETA's "Ink, Not Mink" campaign and show that you're comfortable in your own skin by pledging to go fur-free.

Written by Amy Skylark Elizabeth

Because Anna Wintour hasn't yet realized that fur is out of vogue and therefore should be out of Vogue—and hideous images of animals suffering on fur farms do not move her—PETA will get the infamous pelt-pusher's attention with a hideous image of … herself.

As Wintour was giving a talk about nuclear physics—wait, sorry, fashion—at the Pratt Institute in Brooklyn, PETA members held a lively protest outside with signs featuring this picture of the Vogue editor.

We think that "Nuclear" Wintour is the perfect poster girl for the ugly fur trade. What do you think?

Written by Paula Moore

Mike White's dog looks like a pig—and for that, we're grateful. It was Mike's unique-looking canine companion who first inspired him to try a vegan diet—and now the creative mastermind behind such quirky comedies as Year of the Dog, School of Rock, Nacho Libre, and The Good Girl has stepped in front of the camera to star in a brand-new veggie testimonial for PETA.

"You know I have a dog who looks like a pig," Mike explains in the PSA, "and I would look at him and I'd think, 'You know, I cannot eat pig anymore.'"

It's true—there are so many reasons not to eat pigs. One of them is that they are even smarter than dogs.

Mike also sat down for an exclusive behind-the-scenes interview, in which he told us of yet another great reason to go vegan—for your health!

Let's see: Saving animals' lives and drastically improving your health. If you're wondering where you can sign up for such amazing rewards, look no further.

Written by Amanda Schinke

Veggie Love—our ad that we tried to air during the upcoming Super Bowl but that was rejected by NBC—has sparked mega-interest in the sex appeal of bok choy and broccoli! From CNN and Fox News to the Huffington Post—and Whoopi Goldberg acting out the ad on The View—everyone's in the mood … for steaming-hot vegetables.

Some sillies have labeled the video as NSFW and NSFTSB because of the sexual theme and scantily clad women, but others have rightly pointed out that PETA is not alone in such advertising.

Does anyone remember the Carl's Jr. commercial in which a woman rides a mechanical bull while chowing down on a greasy beef burger? I guess a bump and grind with a mechanical animal is somehow less suggestive than playfully licking a pumpkin?

Part of the debate surrounding the ad has been about the beautiful actresses who lent their talents for it. Our behind-the-scenes video gives you an insiders' look at the set of "Veggie Love," and Cassie (the hot tub girl) talks about her lives and loves. Amanda goes into the whole group thing, but that's another story …

Written by Amy Cook