Written by PETA
This morning, The Today Show ran a fluff piece that literally made my skin crawl, and the complaints started pouring into our office—and for good reason! The show glorified alligator "harvesting" and called it the "deadliest catch, Florida-style." By alligator harvesting, they really mean alligator slaughtering, but harvesting sounds just oh-so-much comfier. To wrap your head around what we're saying, check out our own video footage from the "glamorous" world of the alligator harvest, and spot the difference between that and, say, the Vermont apple harvest:
Luckily, we've got some wicked smart and compassionate folks working at PETA, like our Senior Vice President Lisa Lange. Lisa fired off this fantastic letter to Today Show correspondent Kerry Sanders, who covered the story this morning. In the letter, Lisa said, "If people want to buy handbags and shoes made from [alligators'] skins, we think they should know exactly how the animals were killed and what better vehicle than Today?" All too true, Lisa. Hopefully, Today will respond, but until then, check out this compelling ad, and say sayonara to the exotic skins in your closet.
OK, not quite. Actually, the International Cannes Film Festival is already over, for those of you not on the up and up with film awards. What I'm talking about here is the Cannes Lions International Advertising Festival, where two—yes, count 'em, two—of PETA's PSAs have made the short list for public service messages. Ladies and gentlemen, may we introduce "Buy One, Get One Killed" and "Sex Talk"!
All right, so the videos have been around for a few months now, but they're definitely worth watching for a second, third, or 37th time, because, well, they're just that amazing.
This is a huge honor, and we're pleased and proud that both videos are receiving the recognition that they deserve and that spay/neuter advocacy is receiving the spotlight that it so desperately needs.
The animal overpopulation crisis is a growing problem and will only continue to grow if guardians don't do the responsible thing and practice animal birth control for their companion's health and happiness.
Now, about conquering that other film festival. ... Hey, there's always next year ....
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