Written by Michelle Kretzer
you saw CareerBuilder's
latest Super Bowl ad, you probably thought it was as lame as we did, which
is why we came up with an ad of our own in response. Unfortunately, we received
a "thanks, but no thanks" from Clear Channel Outdoor in CareerBuilder's hometown of Chicago, after
we asked to place this billboard near a CareerBuilder vice president's
we may not have gotten the billboard placed, at least we're not feeling like
Tom Brady and the Pats today.
your help, not even the Giants defense could
stop us from telling CareerBuilder to can the cruel chimpanzee ads.
Vegas, one roll of the dice could change your life. But job search website Dice isn't leaving its fate
to chance—the company gave customers who care about animals a
reason to flock to its site by promising never to use great apes in its advertising.
signing PETA's Great Ape Humane Pledge, Dice trumped its competitor CareerBuilder, which is still using
baby apes in its ads—apes who were stolen from their families and beaten to
make them compliant and who will likely be dumped at miserable roadside zoos when they become too
big to control.
that both Dice and Monster have agreed to protect apes, let CareerBuilder
know that its luck is running out.
Written by PETA
This has to be a first.
Notice anything different about Dodge's ad? Not only did the company agree to "never [use] great apes in [its] advertisements again" after PETA alerted the carmaker to the beatings and other abuses that performing chimpanzees are subjected to behind the scenes, it also digitally altered the ad that started it all to make the chimpanzee disappear.
Dodge also issued a statement explaining why the chimpanzee had to go: "They [PETA and Chimpanzee Sanctuary Northwest] told us how these animals are usually separated from their mothers at a young age and are usually discarded at seedy roadside attractions after they get too old to act."
The news of Dodge and PETA's détente quickly went viral. A Taiwanese media company even got into the act with a hilarious animated "reenactment" of the disappearing-ape saga, complete with pyrotechnics.
Is it just me, or does Taiwan's idea of a PETA boss look eerily like Jason Statham?
Written by Alisa Mullins
you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to
an animal, please click
here. If you are reporting an animal in imminent danger and know where to find the
animal and if the abuse is taking place right now, please call your local
police department. If the police are unresponsive, please call PETA
immediately at 757-622-7382 and press 2.
Follow PETA on Twitter!
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.