In planning for the upcoming Winter Olympics, will the folks at NBC take a cue from the CBS executives who decided to run more advocacy ads during this year's Super Bowl? PETA is about to find out. We're asking the network to air our animated anti–seal slaughter commercial during the Olympics:

While NBC decides whether or not it will seal our deal, urge Canadian officials to stop the seal massacre immediately.

Written by Logan Scherer

Sorry, Internet, but even as a blogger, I have to say that there's no better way to start the morning than to get newsprint-smudged fingers as you flip through the Times. Actually, I stand corrected: The only thing more satisfying is opening up this morning's New York Times to see an ad that exposes Ringling's abuse of baby elephants.

Didn't get a copy of this morning's paper? Check out the full-page spread here:

Written by Logan Schrer

Mario knows what it's like to be on top—his new album, D.N.A., has been climbing the charts—but his compassion keeps him grounded. That's why this Billboard Music Award–winning R&B crooner is baring his "Soul Truth" tattoo (and his chest) in a sexy new "Ink, Not Mink" ad. And in a PETA Files exclusive interview, the soulful singer opens up about his lifelong love of animals, explains how an animal is killed for every piece of fur that is produced, and even serenades us with an impromptu tune:

Follow Mario's melodious lead by pledging to be fur-free forever.

Written by Logan Scherer

If only I owned a car, I could steer clear of crowded subway platforms and, more importantly, rationalize spending so much time watching videos at CompareTheMeerkat.com, part of a genius ad campaign by U.K. auto insurance company BGL Group. I'm not alone in my adoration: The ads have garnered tons of fans since debuting in January, and PETA U.K. has just awarded BGL and the ads' creator, VCCP, the GOODY Award for Best Ad of 2009.

Rather than exploiting animals or risking harm to them, the hilarious ad campaign uses computer-generated imagery to portray Aleksandr Orlov, a debonair meerkat who has grown increasingly frustrated that people looking for BGL's Web site, CompareTheMarket.com, keep landing on his site, CompareTheMeerkat.com, by mistake.

PETA U.K. applauds BGL's ad campaign because it uses creative alternatives to live animals, who often suffer from confusion and fear and are put at risk of injury when they are exploited on film sets. Animals used by the entertainment industry are often subjected to rigorous and abusive handling and training methods—including electric shocks—to force them to perform tricks that are confusing and often frightening to them.

On the flip side (and coming soon): the naming of the recipient(s) of the BADDY Awards, which are given to companies that feature ads that disrespect or risk harm to animals. Which company would you nominate for a BADDY?

Written by Karin Bennett

We're heartened that our new ad, featuring Joanna Krupa and a lifesaving message about animal adoptions, is receiving strong support from Catholics and non-Catholics alike. However, we are perplexed by the few complaints we've gotten that we dared depict our angel in the nude! Why they want to cloud the issue at hand (helping millions of homeless cats and dogs) is perplexing: The Catholic Church has a long history of depicting their angels in the buff, so what gives?

romanchristendom / CC

Caring people everywhere, of all faiths, applaud our beautiful, artistic ad that encourages compassion toward animals—and Ms. Krupa for her decision to assist us in that effort. They also recognize that the anguish endured by millions of neglected and abused dogs and cats who suffer in backyards, back alleys, puppy mills, and pet stores is the issue that truly warrants our society's outrage and attention.

Written by Karin Bennett

Sound the alarm! Yet another emergency services department in California is facing a financial crisis. This time it's the police department in Vallejo. PETA has offered to help by paying the department to run our pro-vegan ad on Vallejo's police cruisers.

Police departments across the country say that their goal is "to serve and protect." If Vallejo police chief Robert Nichelini allows PETA to serve our message to his community, no doubt many residents will make changes to better protect animals, the environment, and their own health.

Written by Karin Bennett

To the thieves who helped themselves to a "clubhouse climber" that was in the yard of a small day-care center in Syracuse, New York, we'd like to say, "Thanks!"

Sure, it was deplorable for them to steal from a day-care center—but because they did, PETA now has an opportunity to save the lives of countless animals and children. We've offered to replace the stolen item with a jungle gym that features ads that make the connection between skyrocketing childhood obesity rates and meaty meals—and encourage healthier vegetarian fare.

In our letter to the day-care center operator, Mary Jarvis, PETA's Tracy Reiman points out that eating meat and other animal products feeds the childhood obesity epidemic and contributes to the rise of type 2 diabetes and early signs of heart disease in children.

We think our proposal is a real win-win for the day-care center. What do you think?

Written by Karin Bennett

As though it were a gruesome scene in a horror movie, a Canadian Greyhound passenger found himself in the hands of a highly disturbed man this past weekend while en route from Edmonton to Winnipeg. Passengers riding the bus reported that Vince Weiguang Li jumped on top of 22-year-old Tim McLean and began stabbing him repeatedly before cutting off his head and allegedly consuming some of his flesh. Parts of McLean's ear, nose, and mouth were found in Li's pocket.

This tragic incident will certainly leave scars on the minds of the other passengers and the victim's family and friends. While it isn't every day that a human is violently attacked and eaten by another human, it's worth noting that it is the norm for many people not to give any thought to the fact that restaurants are serving flesh that comes from innocents who were minding their own business before someone came after them with a knife. How amazingly and conveniently compartmentalized the human mind is…

To stress this very point, PETA will be running an ad in the Portage Daily Graphic comparing the similarities between this gruesome bus butchering and the acts of cruelty and killing performed every day by the meat industry.

The horror that cows, chickens, and pigs face on factory farms goes on for a long time too. Chickens are violently tossed into cages with dozens of other birds and forced to live amid their own waste. Baby pigs have their testicles ripped out without any painkillers. And male calves are starved and chained inside tiny stalls until their flesh becomes soft and milky white before being slaughtered for someone's veal dinner.

PETA is running the ad to make people rethink the proposition that it is, rightly so, a criminal act to kill and eat our own kind but that it's "OK" to kill every other species but our own and eat them.

This one's a beauty. Vanessa Carlton, whose latest album, Heroes and Thieves, has been making critics go all gooey for a few months now, is the star of a new PETA ad to help prevent animal overpopulation as part of our Animal Birth Control Campaign. Check it:

And just so you can have it playing in your head for the rest of the week, here's A Thousand Miles.

This was sent in by Marc Bekoff for Taylor Courtney Hobbs, anundergraduate at the University of Colorado, Boulder. As you will haveguessed from the title of this post, it's kind of depressing. Before Istarted thinking really seriously about animal rights issues, itliterally never even occurred to me that there might be something wrongwith keeping wild animals confined in completely unnatural surroundingsfor people to gape and shout at all day, but once you start looking atit that way, a trip to the zoo feels more like a horrorshow than a funfamily outing. More on the topic here.