On Saturday, PETA's DC Outreach Team, which is based at the Nanci Alexander Center for Animal Rights in Washington, D.C., held its 400th outreach event of 2010. No, that's not a typo! To mark the occasion, PETA volunteers and interns helped hand out almost 1,000 copies of PETA's vegetarian/vegan starter kit (VSK) and The Kids' Guide to Helping Animals magazine.

One volunteer estimated that 90 percent of passersby took a VSK. Many people said that they had been thinking about going vegetarian and were impressed by the numerous vegan dining options in the D.C. area. Since a whopping 45 percent of people who pick up a VSK kick the meat habit—and since every vegetarian saves more than 100 animals a year—the Outreach Team is making some tracks!

To be a lifesaver for animals wherever you go, please join PETA's Action Team so that you can order literature, get tips, and get started helping animals right away.

Written by Lindsay Pollard-Post

Our neighbors to the south have been busy bees for animals lately. Last Saturday, more than 9,000 people took part in a massive activist-organized march for animal rights in Mexico City. How inspiring are these pics?!

The event raised tons of awareness, got lots of media coverage, and allowed organizers to gather more than 6,500 signatures on a petition asking the government to introduce tougher penalties—including jail time—for people who are convicted of cruelty to animals. Not bad for a day's work.

If you are the mood for a margarita and a march for animals, swing by Mexico City on June 27 to join this stellar group of people for another march in honor of Mexico City's official Animal Rights Day. Or if you are just feeling inspired by all this activism, be an amigo to animals by trying one or two of PETA's easy summer outreach ideas.

Written by Lindsay Pollard-Post

The filmmakers behind The Cove showed that taking brave action for animals can make a difference. The highly acclaimed documentary—about a group of extraordinary people who aim to shine a light on Japan's dark dolphin trade and slaughter—was just released on DVD and is the prize for this week's "Win It" Wednesday.

Acts of compassion and courage are everyday events. At this very moment, people everywhere are sticking up for animals. Someone is confronting a neighbor about a lonely dog tied in the backyard. Another person is finally telling her beloved aunt how she truly feels about that fur coat. A high school student is telling his biology teacher that he won't dissect a frog—no way, no how.

Now is your time to shine. Describe a courageous action that you took in behalf of animals. We've got three copies of The Cove to award the people who offer the most heartfelt responses. I have a feeling that the animals will win too—there's no doubt that people who read the entries will be inspired to take action.

The contest ends on December 16, 2009, and we'll choose one winner on December 18, 2009. Be sure to read our privacy policy and terms and conditions, as you're agreeing to both by commenting. Good luck!

Written by Karin Bennett

Thanks for all of your wonderful comments on this Win It Wednesday. The winner of the stencils is Nina. Congratulations!

Sure, I'm kind of bummed that summer is winding down—no more lazy days at the beach or Saturday afternoon veggie barbecues. But then I remember how awesome fall can be—long walks under canopies of changing leaves, followed by warm apple cider. Bring it on.

For this week's "Win It" Wednesday, we've got just the prize to help you ease back into work and back to school—PETA stencils that will help you jazz up that plain T-shirt, boring school binder, or blank wall—virtually any flat surface—with a lifesaving message for others to consider. Add a little fabric paint, spray paint, or Sharpie strokes, and you've got instant style and action for animals.

You can win a stencil set by sharing your favorite simple way to get others to think about animals. Maybe you've got an animal-friendly message on your car's vanity plate, or maybe you rock a different PETA shirt every time you go to the gym. Share in the comments section below.

We've got one set to give away. The contest ends on September 23, 2009, and we'll choose the most inspiring comment on September 25, 2009. Be sure to read our privacy policy and terms and conditions, as you're agreeing to both by commenting. Good luck!

Written by Karin Bennett

"Why is PETA always doing crazy stunts and demonstrations?" As a PETA Foundation employee, this is probably the number-one question I get asked. So, if you are one of those curious folks—or even if you just don't know what I'm talking about when I say "wacky PETA stunts"—you're in for a treat, because I'm about to give you the rundown of the wackiest of the wacky things that PETA and its affiliates have pulled off over the years.

Brace yourself.

10. Wienermobile Takeover
    Long before the Wienermobile nearly brought about its own demise by crashing into a suburban home, we trailed it around the country as it conducted a talent search for children to sing the Oscar Mayer theme song. At one stop, our "pig" even managed to clamber aboard the Wienermobile, and he was poised to take the fiberglass frank for a spin when he was apprehended by the authorities.
9. Grim Fairy Tale
   Mother Goose doesn't take it too kindly when her feathered brethren are force-fed so that their grotesquely enlarged livers can be sliced up and served on toast points. When she took her case to a foie gras convention in NYC, bemused police officers felt obliged to arrest her and insisted that she keep her head on during booking so that everybody in the precinct could get a "gander" at their unusual collar.
8. Cannibal Comparison
   Way back in 1991, when newspapers were abuzz with stories about Jeffrey Dahmer, we ran what is arguably our most controversial ad ever. In it, we made the point that people who are creeped out by a cannibalistic serial killer should also be creeped out by the serial killings of thousands of animals in slaughterhouses every day. Strangely, some folks found this inconvenient truth a little hard to, er, swallow.
7. KKKrazy About Dogs
   Ever notice the eerie similarities between the AKC and the KKK? No? Well, our fiendishly funny "Wrong Meeting?" TV ad, in which a Klansman shows up at an AKC meeting, spells it all out.
6. Milk Gone Wild
   When PETA's "Milk Gone Wild" spoof was rejected by Super Bowl censors, so many people flocked to MilkGoneWild.com to see what could possibly be racier than Janet Jackson's wardrobe malfunction that they temporarily crashed our servers.
5. Unhappy Mother's Day
   How do you spend Mother's Day if you are eight months pregnant? How about by baring it all in London to protest the filthy, cramped gestation crates that pregnant sows are forced to live in?
4. The M-Word
   After celebrity chef Gordon Ramsey served horse meat on his U.K. show The F-Word, PETA Europe made sure that everyone knew Ramsey was "full of it" when they dumped a ton of manure at his restaurant's doorstep.
3. Rest in Pieces
   PETA President Ingrid E. Newkirk gave people food for thought when she released the contents of her will, which stipulates, among other things, that her feet be made into umbrella stands and that her pointing finger (no, not that finger) be mounted and sent to Ringling chief Kenneth Feld as a reminder of who's to blame for the deaths of 26 elephants (and counting).
2. Putting the 'Ma' in 'Vermont'
   When we told Ben and Jerry's that "breast is best" and asked them to start making their ice cream with (human) mother's milk, it turned into a breast-milk brouhaha.
1. Faux Father Furor
   PETA V.P. Dan Mathews was a man (of the cloth) on a mission when he talked his way into furry designer Gianfranco Ferré's 2004 Milan fashion show and leaped onto the catwalk. As security guards tackled him and tried to drag him off, they were attacked by outraged Italians who swatted them with their programs while shouting, "Leave the priest alone!"

smh.com.au / CC

If all this has left you wondering, "Why pick on cranky chefs and giant hot dogs, PETA?" you should check out The PETA Practical Guide to Animal Rights. The book explains why our passion for animal rights drives us to push the envelope—and push compassion into the public consciousness.

So which is your favorite PETA stunt? Spill it below.

Written by Alisa Mullins

Moms everywhere warn their children that if they lie, their noses will grow*, à la Pinocchio:

Yep, those are vegan lederhosen.

PETA Australia took that lesson to the next level when it sent one of its members to the headquarters of Australian Wool Innovation (AWI) to call out the trade group for reneging on its promise to stop mulesing (slicing flesh off lambs' backsides) by 2010.

Written by Karin Bennett

*My mom also told me that my pants would catch on fire if I lied, but for obvious reasons, PETA Australia opted to go with the puppet/boy.

Firefighters from New York City's Engine 245 are heroes in our eyes, and not just because they put their lives on the line for people in need.

When asked to participate in a publicity stunt for Ringling Bros. by washing one of the circus's elephants, the firefighters resisted.

Unfortunately, while this engine company might have realized that Ringling was resorting to a cheap stunt in the hope of finding something—anything—that would distract people from the circus's abuse of animals, city officials weren't on the same page.

Despite the fact that it's the firefighters' job to protect the public, not to hawk circus tickets, the higher-ups in the city government pressured the NYFD to go along with Ringling's scheme.

franklinnow / CC

So, for trying to do the right thing and for staying focused on their (vitally important) jobs, PETA is recognizing Engine 245 with our Compassionate Fire Department Award.

As for those folks at City Hall who decided that the best use of firefighters' time is to shill for Ringling, what the heck were you thinking?

Written by Jeff Mackey

So most people know PETA for our flashy naked protests and work with celebrities to speak out against cruelty to animals. If you live in the Norfolk, Virginia area, you may know PETA as the group that drives around the mobile low-cost spay/neuter clinic or delivers free dog houses to low-income areas.

But unless you’re the CEO or executive of one of the more than 80 unfortunate companies we target through our “shareholder advocacy” program, you may not know about the behind-the-scenes work PETA does to improve the lives of animals worldwide. Through this program, we purchase small amounts of stock in companies that abuse animals in some way—whether for food or clothing or in animal tests—and then use our position as stockholders to submit shareholder resolutions calling on the companies to adopt better animal welfare standards (or in the case of some companies, to adopt any animal welfare standards). We’ve won major victories for animals through using this tactic, like getting Carl’s Jr. and Hardee’s to adopt improve their animal welfare practices and getting Dow Chemical to reduce the number of animals killed in its tests.

Our work in this area was recently recognized when As You Sow—an organization dedicated to promoting corporate responsibility—named PETA the most active group in shareholder activism…a title we’ve now held for the fourth straight year in a row. That means that PETA submits more of these shareholder resolutions than any other non-profit organization in the country, regardless of the issue.

These efforts were also discussed in a recent Orlando Sentinel article about PETA, which you might want to check out.

Oh, and don’t worry: while we may not show up to companies’ shareholder meetings in the buff, our “I’d Rather Go Naked Than Wear Fur” campaign won’t be going away any time soon.

OK, you totally will guess. We’re recommending that people pledge to be vegetarian during that week. Obviously, if you want to do it for longer, that’ll make us really happy too, but this is a great time for people who’ve been thinking about making the switch to give it a try in a nice easy way. People who take the 7-Day pledge will receive an email with some tips on making the transition, and there are plenty of resources available on our aptly titled Making the Transition page.

If you’re already veg, well, you’re obviously exempt from this assignment recommendation, so take a minute to pat yourself on the back, smile smugly to yourself (like so), and then politely recommend the pledge to one of your meat-eating friends. By way of an incentive, here are some pictures of a pig who thinks he’s a dachshund.