Supersized Animal Abusers Promoting Vegetarian Superhero

Once again, the PETA Files goes to the movies. First up: Vegans are hitting the big time on big screens across America, courtesy of Rob Schneider's vegan character in last week's box-office hit, Grown Ups. Sure, the movie made fun of vegans, but it made fun of everything—besides, we at PETA have a good sense of humor.

This week, we're curious to see whether Aang, the hero of The Last Airbender, will share his vegetarian views as he did in the beloved Nickelodeon series Avatar: The Last Airbender. He should, of course, considering that it's in keeping with his steadfast Buddhist and Taoist beliefs—but the film is tied in with a massive McDonald's promotion featuring Airbender commercials and action figures. Go figure. Are Airbender producers and McCruelty execs banking on the hope that audiences won't notice—or care—that a corporation that refuses to make even minimal improvements to reduce its cruel treatment of billions of animals is pushing figurines of a passionate animal defender?

We're going to go ahead and cry fowl on this partnership—and then ask: Will you speak up for chickens?

Written by Karin Bennett