After much anticipation, the new music video for Modest Mouse's "King Rat" was released this week—and it was worth the wait. The video, which was directed by Heath Ledger, is great not only for its artistry (I am always in favor of a touch of the Gilliam) but also for its message. It highlights cruel (and illegal) whale poaching by depicting a boatload of whales who capture and slaughter a pod of humans.

Our friends at ecorazzi have the whole story, but this wasn't Heath's only foray into whale protection. Heath was also a member of the Sea Shepherd Conservation Society advisory board and, according to ecorazzi, had expressed "extreme interest" in playing the role of Captain Paul Watson in a film about the captain's life and work.

Because so many people have already been touched by this video, we're presenting Heath—care of The Masses, who finished the project he directed—as well as Isaac Brock and the rest of Modest Mouse with Compassionate Artist Awards for opening so many eyes to the violent reality of whaling.

Written by Amanda Schinke

people / CC

Doggone it, I knew there was a reason why I love Kyra Sedgwick. Oh, sure, she's an outspoken dog rescuer and an amazing actor, and she's married to hunky Sexiest Vegetarian Alive contender Kevin Bacon. But what really sent her into the hero stratosphere was this letter she sent to New York Mayor Michael Bloomberg today asking him to improve the living conditions for the elephants who are being forced to perform by Ringling in Coney Island this summer and requesting that he forbid Ringling from ever returning to Coney Island.

She's not asking for much, just little creature comforts like not being chained up for hours on end and not being whipped in the face or jabbed by bullhooks. Doesn't seem like a lot to ask, does it? Read Kyra's letter for yourself and see if you agree.

Written by Alisa Mullins

Genius! In what looks like an amphibian homage to our "baby" coat, Lady Gaga has chosen a "ribbeting " way to tell the world that skins aren't in.

Check out what she said about the newest addition to her wacky wardrobe:

"The Kermit the Frog outfit is by an incredible designer by the name of Jean[-Charles] de Castelbajac, and he does a lot of museum art fashion pieces. … I really loved this one in particular because I thought it was commentary on not wearing fur, 'cause I hate fur and I don't wear fur. We were all laughing in the house about how it looks like a pile of dead Kermits."

Written by Shawna Flavell