Grab your shades, dear readers. The lineup of stars you're about to see featured in our new "Save the Seals" ad series is shining super-bright. Ready?

A wide range of celebs, from Perez Hilton and Animal Collective to Kelly Osbourne and Brody Jenner, donated their time and donned our new baby seal T-shirt, designed by Lavish Lint, to support PETA's efforts to stop Canada's bloody seal slaughter.

Want a chance to win your own limited-edition "Hug Me, Don't Club Me" tee? OK, dumb question—of course you do. Simply tell us your most fantastic idea for a slogan for our campaign to stop the seal slaughter. We'll choose the entry with the biggest "wow factor" as the winner.

The contest ends on November 4, 2009, and we'll pick the winner on November 6, 2009. Be sure to read our privacy policy and terms and conditions, as you're agreeing to both by commenting. Good luck!

Written by Karin Bennett

8notes / CC

We've just found out that a 155-acre estate in Horn Lake, Mississippi, that formerly belonged to Elvis Presley has been put up for sale. Since home is where the heart is, fans are eager to get their hands on Elvis' "honeymoon ranch." Unfortunately, buyers may be all shook up when they find out that since Elvis left the building premises, it has been turned into a cattle ranch.

I guess you could just sit right down and cry, but we have a better idea for salvaging Elvis' former home. While the ranch is on the market, PETA would like to rent it and transform it from a heartbreak hotel for cows into a "Don't Be Cruel" (to cows) education center for kids.

Kids deserve to know that the animals who are turned into hamburgers and blue suede shoes are living, thinking, feeling beings who deserve more from life than to end up on a dinner plate. In the U.S., more than 41 million cows are killed for the meat and dairy industries every year. You'd have to have a heart of stone to be unmoved by their suffering.

So, Mr. Cattle Rancher—I beg of you—will you take us up on our offer? It's now or never*.

Written by Liz Graffeo

*I've put the titles of nine different Elvis songs in this post—how many can you identify?

Those of you who still need convincing that fish sea kittens are smarter than a 5-year-old should check out today's New York Times. Molecular biologist and geneticist Sean B. Carroll writes about recent studies indicating that fish who inhabit coral reefs can learn to differentiate between targets marked with different designs and colors in order to obtain food. Other studies of coral-reef fish in their natural habitat show that fish are more drawn to "dummies" that closely resemble beneficial "cleaner fish" than to dummies with similar coloring but different markings.

animal-world / CC

If you can stand the cuteness, check out this photo of a teeny-tiny damselfish poking a target marked with an asterisk with his (or her) teeny-tiny nose.

Of course, it comes as no surprise to us here at Sea Kitten Central that fish are smart cookies. Previous studies have shown that fish have long-term memories and can learn to avoid nets by watching what other fish do. "[T]hey are capable of learning quickly," says Dr. Chris Glass, director of marine conservation at the Manomet Center for Conservation Sciences in Massachusetts. Dr. Phil Gee, a psychologist at the University of Plymouth in the U.K., says that fish can even tell what time of day it is: Dr. Gee trained fish to collect food by pressing a lever at specific times.

Still not convinced? You leave me no choice but to unleash … goldfish soccer.

Written by Alisa Mullins

A recent Pew Research Center poll found that 43 percent of American adults—and nearly 60 percent of those under 30 years old—oppose the use of animals in experiments. If I made my money addicting animals to drugs and then killing them or drilling holes into their skulls for sexual behavior experiments, I would take this news as a sign that I should quit my day job and start looking for another way to make a killing earn a living.

Apparently, this kind of clear thinking is in short supply at the national conference of the Society for Neuroscience. Instead of embracing modern, humane non-animal research methods, some members of the society met in Chicago yesterday to brainstorm ways that they can drum up support for archaic and cruel experiments on animals.

PETA held a demonstration outside the conference, and was joined by Dr. Larry Hansen, whom the Journal of Alzheimer's Disease just named one of the world's top 100 Alzheimer's researchers. Dr. Hansen is one of many progressive, forward-thinking scientists who realize that animal experimentation should be replaced.

More than 100 million sensitive, intelligent animals are experimented on and killed in U.S. laboratories every year. Take a minute to visit StopAnimalTests.com and find out how you can speak up for these animals.

Written by Shawna Flavell