If we needed another reason to love the movie Hop, Universal Pictures just gave us a big one. Besides featuring all computer-generated animals and the voice of PETA U.K. Sexiest Vegetarian Russell Brand, Universal took a big step in helping the non-animated version of Hop's animal star. After we let the company know that animal shelters are inundated with animals after the latest movie-inspired fad has worn off, it  posted a message on the front page of the film's website discouraging people from rushing out to buy live versions of the animated rabbits and chicks featured in the movie.
 

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With animal shelters bracing for an onslaught of bunnies abandoned just weeks after being stuffed into Easter baskets like plastic eggs, the message on Hop's website is a timely reminder that rabbits have special needs and require years of care. Unlike a certain recent lizard film that partnered with pet stores and encouraged people to buy animals like the ones they see in movies, Hop's producers are promoting family fun, not animal neglect.

Hop opens in theaters tomorrow. Can't wait 'til then? Catch a sneak peek on YouTube. 
 

Written by Michelle Sherrow

For everyone who voted for Olivia Wilde, the female winner of PETA's 2010 Sexiest Vegetarian Celebrity contest, the sizzling actor has some words of thanks:

Right back at 'cha, Olivia. Welcome to the Sexy Veg family.

Written by Alisa Mullins

PETA Europe's "Sexiest Vegetarian," Leona Lewis, proved why she deserved her crown when she rescued a rabbit from a life on the streets—a life that was bound to end on someone's dinner plate.

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While out and about in L.A. this week, Leona noticed a homeless man with a tethered rabbit. When she asked the man what his plans for the rabbit were, he admitted that he might eat the bunny. Um … come again?! As a vegetarian and a diehard animal defender, Leona struck a deal with the man: She gave him $100 to buy proper food, and he gave up the rabbit.

Now, Melrose (the rabbit was named after the street he was found on) is living it up in the "Bleeding Love" superstar's posh L.A. pad. Jealous much?

A friend of Ms. Lewis said, "She didn't think life on a lead was any way for a rabbit to live—then when he said he was going to eat it she knew she had to save it." Swoon. If only all celebrities had that kind of "Spirit."

Written by Christine Doré

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"I just found out that I was voted 'PETA's Sexiest Vegetarian!' How cool is that?!! Thank you so much for voting!! That was totally unexpected!! I was jumping up and down when I heard the news! I even Googled it to make sure I wasn't being punk'd! Ha ha!!"
—Kellie Pickler, MySpace.com

Kellie's exuberant reaction to winning our Sexiest Vegetarian of the Year award was too good not to share. Of course she wasn't getting punk'd! We, along with everyone who voted, just believe she has a face as lovely as her heart (and voice). Congrats, Kellie!

Written by Shawna Flavell

A record-breaking 200,000 votes poured in for this year's Sexiest Vegetarian Next Door contest, and after four rounds of weeding out the hot from the super hot, we've finally selected the winners. As soon as we found out that Amber, the sexy photographer from Minnesota, and Monty, the globe-trotting filmmaker and artist from L.A., had won our contest, we just had to get their reactions. So here they are: The Sexiest Vegetarians of 2009, uncensored and off the hook.

Monty

So you've just been crowned Sexiest Vegetarian Boy Next Door. How does it feel?It feels GREAT! This campaign was such a wonderful experience for me because it created a unique way for me to engage my friends and family on animal rights/vegetarian issues. I am very grateful for the support, encouragement, and new vegetarians in the making!

Any big plans now that you have won this award? Yes, I plan to use this platform to reach out to people of color and help educate them on healthy eating, animal rights, and their personal roles in changing misconceptions within their communities.

Hufu, CloFu, or just plain tofu? I am going to stick with the tofu! It absorbs flavor very well and, though George Clooney's sweat may be desirable to some, I am fine with my tasty garlic-spinach-and-tofu dish that has my mouth salivating just thinking about it!

Fur-Hag of the Year versus Sexiest Vegetarian Next Door. Who wins and why? That is no contest! I do not have to wear fur to make myself look better or to feel better about myself. My hard work, dedication, and compassion drape me like a suit of armor and I cannot be touched by those who choose to wear fur.

What's the wildest thing you've ever done in the name of animal rights or vegetarianism?After being raised in a Southern Baptist home centered around the "soul food" tradition, one day, I stood up and announced to my family that I could no longer eat animals. I talked about the animal abuse, I explained the effects on the environment, I discussed the health benefits, and I played PETA's "Meet Your Meat" video. My culture is deeply rooted in meat consumption and to go against that is the wildest thing that I have done in the name of animal rights/vegetarianism. It was also the most rewarding.

Do you have a favorite cookbook or recipe?At the moment, my favorite recipe comes from my favorite restaurant here in Los Angeles—Cafe MUSE. Most of the menu is vegan options. Every meat-eater that I have taken there is in awe of how good and healthy their meal was. As a matter of fact, all of them have been back!

My favorite recipe is tofu grilled with garlic, soy sauce, and red onion, with fresh tomatoes, avocado, and mixed greens in a spinach wrap. YUM.

As a traveler, what's one place in the world you'd like to visit? Thailand. I was supposed to go last December, but my flight was cancelled for an extended period of time due to civil unrest. I am hoping to get there before the end of the year. I have plans to spend time at the Elephant Nature Park in Northern Thailand, where I will shoot and produce a multi-media piece on the plight of the Asian elephant. Ultimately, one of my goals is to be able to travel all around the world doing this type of work.

Amber

So you've just been crowned Sexiest Vegetarian Girl Next Door. How does it feel?It feels amazing to be crowned The Sexiest Vegetarian Next Door! I am so happy and honored to be able to represent the vegetarian ladies this year.

Your husband was also a finalist in the competition. What was his reaction when he found out you'd won? He was thrilled! He knows how much I love being a vegetarian and love to spread the word about vegetarianism and animal compassion.

If you designed a vegetarian starter kit, what would you put in it? I would start with putting everything in a reusable cloth grocery bag, including the Real Food Daily cookbook, since they have so many amazing vegan recipes. I would also include statistics pertaining to animals, factory farming, and health for people to educate themselves with and use when others ask why they are trying this diet. I would put in samples or coupons of fake meat products, as well as a list of all the brands that make meat-replica foods. I would put in a quote or statistic from the Sexiest Celebrity Vegetarian and the Sexiest Vegetarian Next Door, and perhaps a helpful tip, to show them we all started somewhere.

How have you gotten sexier since going vegetarian? My body is slimmer and more toned, thanks to not eating any animal fats. I feel sexier and show off my physique more now. I also feel sexier knowing there is no guilt on my conscience or on my plate.

What's the wildest thing you've ever done in the name of animal rights or vegetarianism?The wildest thing I have done so far is protest at a Petland. I also made a shirt to wear to a 5K run on Thanksgiving morning that read on the front, with a photo of a turkey, "No animals died for my meal," and on the back, "Nice girls fake it: Wearing leather and fur kills animals." I got many looks that day and was proud!

Have your vegetarian ways influenced your friends and family? Yes! I have helped educate three friends on the vegetarian lifestyle. My friends are always asking how I stay in such good shape, and I tell them to cut the meat and dairy out of their diet and the weight will start coming off fast!

Did you know that the male winner of the contest this year is also a photographer? Bizarre. Why do you think that is? How cool! I did not know the male winner was also a photographer. Perhaps since we both see things with a closer, more critical eye, and know that taking 100 animals' lives a year isn't necessary to live and look good. Perhaps we both know how beautiful and amazing animals are, by being able to capture them on film.

Written by Shawna Flavell