The wait is finally over! Much like Ron Jeremy before a film shoot, the highly anticipated PETA.xxx site is up and ready to go. Speaking of the adult film legend, our XXXtra special pal took a break from the daily grind to talk about PETA.xxx in this exclusive interview:

The "not safe for work" site features more from Ron and other adult-film industry greats, including Jenna Jameson and Sasha Grey. PETA.xxx also takes you a step beyond our risqué ads to show you what Ron calls "the ride of your life, and you will never be the same again."

So what are you waiting for? Check out PETA.xxx now! You know you want to …

Last night in Tinseltown, celebrities crowded onto the red carpet while photographers' flashbulbs went off like fireworks. But it wasn't the premiere of a new movie. It was the grand opening of the Bob Barker Building, PETA's new West Coast headquarters, located in L.A.'s Echo Park.

The famed game show host and animal defender extraordinaire was on hand to toast his namesake building, an expansion that will allow PETA's Communications Department to be in the midst of the many celebrities who help promote our work. peta2 is also setting up shop in the all-vegan, dog-friendly space to carry out its teen and college outreach from the entertainment and culture capital of the world. And the Marketing and International Grassroots Campaigns departments will organize PETA's international actions for animal protection from within the 82-year-old structure, now freshly renovated to be eco-friendly.

At the star-studded grand opening were Christian Serratos, Stephanie Pratt, Moby, Kate del Castillo, Sasha Grey, Renee Olstead, Fivel Stewart, Diane Warren, and the stars of Doin' It for Love. Guests enjoyed vegan food from Echo Park's own Mohawk Bend, Elf Café, and Sage Organic Vegan Bistro on the rooftop of the Bob Barker Building, which offers a picturesque view of the Hollywood sign from one side and the twinkling lights of downtown L.A. from the other.

The man of the hour, Bob Barker, told reporters, "I support a long list of organizations, but I support PETA because I think that internationally it is probably the most productive of all animal-oriented organizations. And it doesn't just try to help animals—it really produces. I think you get more for your dollar invested in PETA than you do [with] most any other organization."

Marco Antonio Regil, who hosted The Price Is Right in Mexico for many years, followed in Bob Barker's animal-friendly footsteps. Regil is vegan and, like Barker, closed his show with an animal rights message.

Is there a week that goes by when Russell Simmons doesn't do something awesome for animals? (Answer: no.) This week, the hip-hop mogul and PETA's person of the year asked New York Gov. Andrew W. Cuomo to drop unhealthy milk as New York's state beverage.

Major League Soccer MVP Dwayne De Rosario, who has been vegan since he was 14, should be on board—he shook up Millions of Milkshakes with his own vegan creation.

Best wishes to another MVP, Baltimore Ravens running back Ricky Williams, who is retiring from the sport. We're sure that our MVP of animal rights isn't retiring from helping animals.

We hear that guests at vegetarian beauty Anne Hathaway's engagement party enjoyed delicious, cruelty-free fare, including vegan burgers and cupcakes.

Planning your own vegan wedding? Check out our animal-friendly tips for the big day.

In the latest issue of Marie Claire, PETA anti-fur star Eva Mendes does more than just grace the cover with her beauty. In the spread, Eva talks about ditching meat and the benefits it's brought to her life. Check out our free vegetarian/vegan starter kit to find out how vegetarian meals can be great for you and animals!

PETA's favorite vampire, Kellan Lutz, is helping PETA purchase a new rescue van for our Community Animal Project. The star has also asked all his Twitter followers to help too.

Photo: Collin Stark www.collinstark.com

Rock 'n' roll legend and legendary champion for animals Chrissie Hynde is urging Ohio to enforce its ban on the use of electric prods and similar devices on animals when Ringling and its bullhook-wielding "trainers" come to the state.

And Daniel Tosh was Tosh.Oh-so-sweet this week when he blasted cruel bull runs on his show.

In a protest called "massive" by a local television station, author and fitness guru Jillian Michaels led the charge alongside producer Sam Simon, Twilight's Christian Serratos, The Secret Life of the American Teenager's Renee Olstead, and hundreds of demonstrators outside the Los Angeles Staples Center to call attention to the abuse of elephants by the Ringling Bros. circus. 
  

 
Numerous elephants used by Ringling Bros. suffer crippling arthritis—a leading cause of euthanasia of captive elephants—because they don't get the freedom of movement and exercise that they need.

"Their enslavement by the circus means [elephants] spend their lives in chains and stuffy train cars with no freedom to roam, and they suffer painful, fatal ailments that come from such a stressful existence," says Michaels.

Other compassionate celebrities who supported PETA's protest via Twitter include Sophia Bush, Kellan Lutz, Alicia Witt, and Sasha Grey, among others.

Please never attend any animal circus performance, and contact PETA's Action Team to help plan your own demonstration when the circus comes to your city.
 

Written by Jennifer O'Connor

Sasha Grey, who struck a pose in a PETA ad promoting spaying and neutering, is letting her artistic side show in her new photography collection, Neϋ Sex, which she calls a "visual mosaic" of thought-provoking artistic expression in self-portraits and photographs.  

Sasha's first photography show goes on display at a Los Angeles art gallery today, but two PETA Files readers will be able to peruse the whole collection at home anytime they want. Just tell us what you have done to promote spaying and neutering, and the two most inspiring answers will each win an autographed copy of Neü Sex.

The contest will end on May 18, 2011, with the winner chosen on May 20, 2011. Be sure to read our privacy policy and terms and conditions, as you're agreeing to both by commenting.  

Good luck!
 

Written by Michelle Sherrow

The hottest PETA celebrity ads of 2010 will warm you up faster than sitting by the fire with a big mug of vegan hot chocolate. Ready to defrost that winter chill? The top 10 ads are … 

Jenna Dewan-Tatum gets body-painted as a sexy snake to ask others to leave wildlife out of their wardrobes.


Elephants never forget … and who can forget when Olivia Munn spoke out for elephants in captivity?

A naked Dave Navarro showcases his tattoos (and more) to proclaim, "Ink, Not Mink."


Sasha Grey is calling for safe sex—for dogs and cats.


Kellan Lutz takes a bite out of the animal overpopulation crisis by posing with his rescued mutt Kola.


The stars of If I Can Dream prove that you don't need fur to keep warm. Talk about dreamy!


Stephanie Pratt bares her buns to save bunnies from painful cosmetics testing.


This steamy Married to Rock couple hits all the right notes in their rockin' ad.


Chad Ochocinco scores a touchdown for animals by baring his skin to help animals keep theirs.


Va-va-voom! Pamela Anderson reveals her body parts to help animals who are used for food.



Which one gets your vote for hottest of 2010?

Written by Lauren Gordon

Starting this Sunday night, HBO's Entourage gets a whole lot sexier: Adult film star and PETA supporter Sasha Grey starts her recurring role, playing herself and cozying up to Adrian Grenier's character, Vince.

With this ad, Sasha Grey has turned on countless audiences to the importance of spaying and neutering. Now's your chance to turn her on. Will you?

Written by Karin Bennett

Clubbing seals in Canada is cruel, senseless, and shameful. But clubbin' bunnies—specifically those celebrating the 50th Anniversary of Playboy Clubs all over the world—that's a reason to celebrate. After all, many Playboy Playmates have shed their bunny ears and tails for PETA's campaigns. Behold:

All right, mates: Play "Name Your Favorite Ad" in the comments section.

Written by Karin Bennett

It's a good thing that my hubby, Tim, has such a huge heart, or I would probably be in a pickle right now. You see, this year, he shares his birthday with Spay Day, which is this Tuesday, February 23. Lucky for you, that means a starry slideshow of PETA's brightest and boldest spay-and-neuter ads (versus mushy photos of Tim and me on vacation in Boulder).

Feeling inspired? Great! Tell us how you'll help animals on Spay Day.

Written by Karin Bennett

E-mail, text, and BBM all you want, but sometimes there's nothing quite as powerful as an old-school letter. Our proof: This 8-year-old's plea to Canadian Prime Minister Stephen Harper to do something that makes a difference for animals (like ending the seal slaughter!) is enough to restore anyone's faith in snail mail. Click on the letter to read the whole thing:

Inspired to write your own missive to Harper? Do it write away!

Written by Logan Scherer