Each of us is inherently an "animal rights person" to some degree, whether we realize it or not. Take the recent case of the Charleston, West Virginia, Daily Mail blogger who wrote about having a mouse in her house. In the post, she wrote, "Please don't email me PETA." We did one better—we sent her a humane mousetrap and then she contacted us to learn more about it. A week later, she wrote this in her blog:

"So I thought I'd do a little research on the humane mousetrap and have a chat with PETA, after all they were kind enough to send it to me, to help with my 'uninvited' guest. At first, I was a little wary. I mean this is the group that files lawsuits on behalf of orcas, and well, there's nothing I like better than a … steak. But we may have found common ground on the mousetrap."

jma.work | cc by 2.0

Whether or not people support all of PETA's campaigns, most everyone can agree on the basic principle that cruelty to animals is wrong. Even if our friends and family aren't yet convinced that they should part ways with meat, perhaps they do agree that dogs deserve better than spending their lives on a chain or that baby elephants shouldn't be beaten by circus trainers.

When we work to find that common ground, animals win. And who knows, maybe today's humane-mousetrap user is PETA's next Person of the Year. 

Written by Michelle Sherrow

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"I am deeply touched and thrilled to be awarded the PETA U.K. person of the year. When I first saw their video footage on foie gras production three years ago, I felt compelled to do something to help put a stop to this cruel delicacy. I have since become a passionate campaigner against foie gras, and am most humbled that my passion has helped make a positive difference in the lives of these animals."
—Sir Roger Moore

On the heels of its recent Selfridges victory, PETA U.K. has named Sir Roger Moore 2009's Person of the Year.

The celebrated actor's tireless and successful efforts against foie gras began three years ago when Moore narrated a video about its production that has attracted more than 300,000 viewers. Since then, Moore has written to every member of the House of Commons asking them to help end foie gras sales in the U.K. and penned many pieces for national publications in his unending attempt to spread the word against the deadly force-feeding of ducks and geese.

For his inspiring accomplishments, Moore will be honored with a plaque and a copy of PETA President Ingrid E. Newkirk's One Can Make a Difference.

Written by Logan Scherer