In preparation for tonight's American premiere of the BBC documentary Pedigree Dogs Exposed, this morning's Today Show featured a segment on the horrors behind the rampant breeding of purebreds.

Sylvia, a Cavalier King Charles spaniel, suffers from syringomyelia—a condition in which the dog's brain is too big for the skull, resulting in a nonstop, crippling headache that's been deemed by humans who endure it the worst kind of pain imaginable. And she's not alone—after years of inbreeding, at least one-third of all King Charles spaniels suffer from syringomyelia and other incurable genetic deformities, a common problem among purebred dogs.

Breeders around the globe are guilty of spreading these deadly defects, contributing to what Dr. James Serpell, associate professor of humane ethics and animal welfare at the University of Pennsylvania, deems "institutionalized animal cruelty," and they—along with the individuals who continue to buy purebred companion animals instead of adopting from animal shelters—are at fault for the animal overpopulation crisis and the deaths of millions of homeless animals each year.

Don't miss the sure-to-be-heart-wrenching Pedigree Dogs Exposed tonight on BBC America.

Written by Logan Scherer

allposters / CC

After years of breeding dogs that end up sick and short-lived (as was brought to light in a special BBC documentary), U.K. breeders are scrambling to change the very breeding standards that they touted a minute ago.

Following the BBC's decision to drop Crufts, the UK equivalent of the Westminster Dog Show, The Kennel Club in the UK has announced new breeding standards for 209 different breeds in an attempt to make the dogs healthier. For example, bulldogs will now be taller, leaner, and have smaller faces. But guess what? I think that I have a much more obvious solution:

Stop breeding dogs!

Mutts are usually far healthier than "purebreds," and millions of these angels are being euthanized every year because so many people search for the "perfect" bred dog. Breedism is sicker than the dogs it creates, and it is directly responsible for robbing shelter dogs of their chances to find happy homes!

The kennel clubs need to stop trying to sweep their abysmal code under the rug and drop the whole concept of breeding standards. Just pack 'em up and move 'em out already. The man who said, "[A] lot of shelter dogs are mutts like me," is being sworn in on January 20, and everyone needs to swear by mutts from now on.

Written by Christine Doré

We've decorated Washington's Pedicabs with this ad

Next week's historic presidential inauguration is being touted as the "greenest" of all time, so of course, we at PETA will be there in all our green glory!

Tomorrow, we'll already be on the streets of D.C. handing out fur coats to the homeless. Yep, you read that right. See, fur does nothing to raise a person's social status. On the contrary, only if you have nothing do you actually have any real excuse for wearing someone's cast-off fur. Next—to show our appreciation to all the fur-free folks attending the inaugural festivities in the cold—we'll be serving free hot soy cocoa in PETA cups printed with the message, "Thank you for not wearing fur."

D.C. fur coat giveaway

If you'll be in D.C., keep an eye out for PETA staffers and members dressed as foxes, raccoons, and rabbits and wearing pins that read, "Be Fur-Free."(Yes, they'll pose for photos.) If that isn't enough excitement for you, the peta2 "not-a-nugget" chick, "cows," and "pigs" will also be working the crowds with signs reading, "Yes We Can: Go Vegetarian!" They'll also be handing out copies of our free "Vegetarian Starter Kit." Even if you don't spot a PETA mascot, you'll probably catch a pedicab adorned with PETA's anti-fur ads.

As you know, fur is anything but green, folks. It's treated with chemicals (to keep it from decomposing, ewww), and the production of the ugly stuff pollutes rivers and streams with tannery runoff. It also takes 15 times the energy to produce a fur coat than it does to produce a faux-fur one. Then there's the business of ripping animals from their natural environment and killing them painfully. We're thinking that if Styrofoam isn't allowed, then fur certainly has no place at the inauguration.

So, here's to a truly green inaugural celebration.

Also, if you would like to donate your "change of heart" fur to us, click here. We'll make sure it is put to good use: We send donated furs to animal sanctuaries so that rescued animal orphans can be comforted by them. We also cut them up for refugee children in war zones and use them in educational displays.

Written by Missy Lane

IndyACT—a Lebanon-based league of social rights activists—has launched a "Stop the Carnage" ad campaign dedicated to combating rising fur sales in the Gulf and Middle East. The ads tie responsibility for individual animals' lives (spelling out exactly how many animals are skinned for each coat) to a strong, clear message: If you buy fur, the blood of animals is on your hands.

Are you as surprised as I was to hear that fur was catching on in the Middle East? I mean, it's mostly desert. Apparently, though, the recent influx of wealth, couture, and western luxury to cities such as Dubai—where ice skating rinks and air conditioned malls are springing up faster than a guest on Jerry Springer—has lead to an increase in popularity for this cruel commodity. The new ads will hopefully encourage consumers to reject cruelty to animals. If you like the ads as much as I do, please give props to IndyAct by posting a comment below.

Thanks Osocio for the heads up! We love you!

Written by Liz Graffeo

americanroundup / CC

I've got some exciting news for you! Well, exciting in the sense that a hideous sport has made an improvement that makes it a bit less hideous: The National Western Stock Show has banned electric prods!

The group SHARK gets a shout-out as big as the wide-open plains for persuading National Western to put an end to the use of the painful shocking device, which is often used on broncos to cause them to bolt from the gate. As you can imagine, frequent exposure to these electric shocks causes the animals considerable physical and mental distress.

The National Western Stock Show has also announced heftier fines for "jerk-downs"—the act of violently jerking a calf backward and roping the calf simultaneously. Competing rodeos have followed suit: Cheyenne Frontier Days and the Greeley Stampede have also banned electric prods. Now, if they'd just replace the broncs with mechanical bulls, we'd be as happy as a hog let loose in the tater patch.

Written by Jennifer Cierlitsky

OMG … this is the cutest, most fascinating video that I've seen in a long time. Prepare yourself for intense adorableness.

You are now officially armed with even more proof that animals are emotional, sensitive, and complex beings.

Written by Christine Doré

tifft / CC

What might have been just another story of shoddy circus animal handling came to a karmic conclusion last week when a tiger trainer, Josip Marcan, agreed to pay nearly 1 million bucks to settle a lawsuit resulting from a huge traffic accident. The accident was apparently caused when one of Marcan's tigers escaped into the wilds of NYC—in this case, the Jackie Robinson Parkway—while traveling with the Cole Bros. Circus.

Demonstrating the spirit that has made the business of using and abusing animals in circuses the very definition of heartlessness, Marcan blamed everyone but his own whiny self. He called the injured drivers "reckless" and slammed the NYPD officers on the scene, saying "they just wanted to shoot the tiger."

Unfortunately, there was no happy ending for the tiger, Apollo, who was captured and returned to circus life.

Written by Jeff Mackey

The Academy of the Americas in Detroit has been in the news lately because it has been begging for donations of basic supplies … including toilet paper.

We can help! Remember our recent "Wipe Cruelty From Your Diet" demos? We'll, it turns out that we've got loads of toilet paper left over, so we're donating the TP with the great vegetarian message to the impoverished schools.

Remember, researchers have found that even elementary school–age children can begin to show signs of heart disease, such as hardening of the arteries, so the donation does the children a double favor.

Click here to read our full letter to the academy.

Written by Christine Doré

'Tis the season to fight fur full-force, and our unstoppable campaigners have been doing just that. They took their eye-catching demos to cities across the Pacific Northwest to show folks the fur industry's horrific practices.

Campaigners in Seattle show the agony animals trapped for fur go through

Animals are left to languish in sickening steel-jaw traps for days. Often, they will force themselves to chew off the injured limb to free themselves in order to get back to their den to feed their young—only to bleed to death later. Those who are not "useful" are deemed "trash animals" and discarded to die.

Blood is flowing in Eugene, Oregon …

Since the fur industry tries hard to keep its methods under wraps, you'd best believe we will boldly display it on street corners, in living color!

So, give it up for our fearless campaigners!

PS While we're on the topic, here are detailed instructions on how to rescue an animal from a steel-jaw trap.

Written by Missy Lane