Leave it to music legend Sir Paul McCartney to launch one of PETA's best veggie testimonials yet!

"Many years ago, I was fishing, and as I was reeling in the poor fish, I realized, 'I am killing him—all for the passing pleasure it brings me.'" So says Sir Paul McCartney in his brand-new ad campaign for PETA. "And something inside me clicked," he continues. "I realized as I watched him fight for breath that his life was as important to him as mine is to me." The ad concludes, "I Am Paul McCartney, and I Am a Vegetarian."

Paul's new ad is also kicking off PETA's newest Web feature where fans can go to hear what their favorite stars have to say about kicking the meat habit. Check it out here!

Enjoy,Christine <3

Paul McCartney never misses an opportunity to help animals, and his latest video is no exception. The video, for his new single Nod Your Head, shows the former Beatle rocking PETA’s “Eat No Cow” T-shirt as a helpful reminder to people to stop eating animals.

Check it out!

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Paul McCartney is amazing. He has just announced that he will be boycotting any and all charities that conduct animal experimentation. This is even a bigger deal when you consider that the former Beatle has been a long-time supporter of numerous cancer charities since losing his first wife Linda to the disease in 1998. Here’s a quote:

This sends a clear message to animal experimenters and the charities that fund them that it’s high time to pull their heads out of the sand and embrace modern effective non-animal research.

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As PETA Europe’s Alistair Currie put it: "Animal testing charities don't just miss out on big money; they miss out on medical progress. Animals are not furry little humans and their bodies cannot reliably predict results for human conditions. While we know a great deal about cancer in mice, we don't know anywhere near enough about cancer in humans. Thankfully there are plenty of charities that go for the triple win: they don't cause animal suffering; they do support modern non-animal research that increases the chance of finding cures for humans; and they get the money of smart, compassionate donors."

Couldn’t have said it better myself, Alistair.

For a list of charities that do and don’t fund animal experiments, check out this link.