I wonder who in today's day and age thought that bullock carts were still a good idea.

After teaming up with Bollywood celebrities to protest this inhumane use of bullocks, PETA India has now turned to a creative street-demo approach! In Mumbai—a traffic-congested, bustling rich city—the local kerosene companies (which are not poor by any stretch of the imagination) use bullocks to pull rickety carts heavily laden with kerosene barrels. Between shipments, the bullocks are also forced to stand for hours without any shade in the sweltering sun and are not given sufficient food or anywhere near the amount of water they need. PETA India has discovered that sick and injured bullocks are being forced to pull the extremely heavy oil carts through the city and that they do not receive any veterinary care.

Join PETA India—and the Bollywood humane set—and sign the petition asking Mumbai's controller of rationing to end this cruelty to bullocks. Also, check out these great photos from the PETA India demo

Beachgoers at Puri Beach in Orissa, India, were greeted by a little more than just sun and surf yesterday. PETA India recognized World Environmental Day with a giant sand sculpture of a polar bear crushed beneath a larger-than-life shoe and a sign that read, "Your carbon footprints have leather shoes." You can catch the full story here.

The 10-foot-tall sand sculpture coincided with PETA India's new environmental campaign, highlighting the harmful effects that the leather industry has on the environment. And given that India is one of the top producers of leather, the sculpture is perfectly fitting, I'd say.

Leather products full of chemicals, dyes, oils, and finishes cause irreversible devastation not only to the world's waterways and ecosystems but also to human health. And the cruelty involved with the leather industry isn't any better—since leather is the most important byproduct of the meat industry, leather production directly contributes to factory farms and slaughterhouses. And according to a 2006 United Nations report, raising animals for food creates more greenhouse gasses than all trucks, cars, planes, and ships in the world combined. The damage caused by India's leather industry makes the country a major contributor to global warming and the further endangerment of polar bears and their natural habitat.

I think PETA India's N.G. Jayasimha puts it best when he says, "Consumers can save polar bears and cows at the same time by giving leather products the boot." And well, we tend to agree.

To celebrate the occasion, PETA India held a giant birthday bash in Mumbai, hosted by Ingrid Newkirk and some of India’s biggest stars. Happy Birthday, guys! Here are some of the pics that have been circulating the web (just in case you’re not keeping tabs on the Indian celebrity blogosphere already).