This may be what you're used to thinking of as an anti-viv poster:

But nowadays, you're just as likely to see this as an anti-viv poster:

That's because PETA has a squadron of scientists who meet with government regulators, serve on expert working groups, put pressure on international corporations, publish in scientific journals, and make presentations at international scientific conferences like the one that took place in August in Montréal.

The World Congress on Alternatives and Animal Use in the Life Sciences is the premier international conference on alternatives to animal testing. (Yes, we know that the "and" in the title should be "to" and have mentioned that to the organizers.) Even though animal experimenters attend the conference and peddle their wares and displays touting cruel experiments like force-feeding animals Jerusalem artichokes (seriously), there is also a lot of excellent information presented on non-animal testing methods and strategies.

Five PETA scientists presented displays and gave talks at last week's conference about ways to avoid using animals in endocrine testing, skin testing, and other tests. Our presentation on vaccine testing evidenced how PETA has succeeded in using a variety of pressure points to save thousands of animals from being used in cruel vaccine testing, including convincing the U.S. government to replace the use of pigs in painful erysipelas vaccine tests. Another PETA scientist addressed attendees regarding new non-animal technologies that can replace the use of mice in antibody production work. 

With close to 1,000 participants from more than 50 countries at the conference, PETA's scientists were encouraged to note how many companies and laboratories represented at the Congress are actively working on technology and testing methods that can reduce or replace the use of animals. Not only are these methods 100 percent humane, they are also less expensive, more effective, and faster than animal tests.

… and you can win it!

Our favorite hockey player is at it again. This time, Georges Laraque of the Montréal Canadiens is joining the many other athletes who have stepped up to show how going vegan doesn't just do a body good—it does a body great.

Just in time for (Canadian) Thanksgiving, Georges is releasing his brand-new vegan ad, in which he highlights the many reasons to say "Non!" to turkey.

Georges also sat down for an exclusive Q&A with PETA in which he reveals that it was a movie that first convinced him to go vegan:

To celebrate his brand-new vegan testimonial, Georges has donated a signed hockey puck and a glossy photo—which are now up for grabs.

How do you win? Just leave a comment below telling us who your favorite vegetarian or vegan athlete is and why. The most fan-crazed comment will take home the prize.

The contest ends on October 22, 2009, and we'll choose one winner on October 26, 2009. Be sure to read our privacy policy and terms and conditions, as you're agreeing to both by commenting. Que le meilleur gagne!*

Written by Amanda Schinke

*That's how the French-speaking Québecois might say, "May the best one win," mes amis.

blogs.venturacountystar / CC

Alcor Life Extension Foundation, which claims that dearly departed Aunt Suzie may be brought to life one day if she's freeze-dried via cryonics, is under media fire, thanks to a former chief operating officer's published tell-all. But it's the account of Alcor's horrific cryonics experiments sent to PETA by the author that got our blood boiling. He wrote:

Although Alcor admits that the results of mutilating, killing, and freezing animals "will not be exactly applicable to human cases," the company has conducted and funded animal torture for decades. Alcor's own Web site details the nightmarish suffering endured by a dog named Dixie who was drained of all her blood and then infused with new blood, causing her to suffer severe seizures and brain damage:

It's no wonder municipalities across the country have prohibited cryonics experiments on animals. In 1993, Alcor's animal experiments were halted in California. Unfortunately, the company still conducts and funds cruel experiments on animals in other places—but not for long. PETA's fight to stop these atrocities begins with our letter to the company's president and executive director, Jennifer Chapman. We'll keep you posted.

Written by Karin Bennett

Erysipelothrix rhusiopathiae is a bacterium that infects pigs—usually on crowded, inhumane factory farms, where infectious diseases such as swine flu spread like wildfire. Erysipelas causes fever, chronic arthritis, heart inflammation, painful skin lesions, and often death. Up until a few weeks ago, most of us at PETA had never heard of erysipelas either.

blogs.venturacountystar / CC

There is a vaccine for erysipelas, but each batch produced was tested by infecting pigs with the disease. The test caused the animals immense suffering, which was often followed by death. Enter PETA's scientists, whose heads are no doubt getting a little big right now, what with two big victories in one week.

In August, PETA's Regulatory Testing Division wrote to the USDA asking the agency to follow Europe's example and adopt a non-animal in vitro test for the erysipelas vaccine. We pointed out that the in vitro ELISA (enzyme-linked immunosorbent assay—try saying that three times fast) test is more humane and is also much more reliable than simply administering the vaccine and seeing whether or not the pigs die. It also helps to ensure vaccine consistency.

Last week, we received a response from the USDA announcing that the test involving the use of pigs will no longer be used. The icing on the cake is that the USDA also said that it is moving away from a hideously cruel method that uses mice to produce antibodies and will instead use a cell culture–based system that is humane and reliable.

Not ones to rest on our laurels, we at PETA are also working to replace animal tests with in vitro tests for tetanus, hepatitis B, whooping cough, clostridium, and leptospirosis vaccines. Already, pharmaceutical giant Pfizer is on board when it comes to ending the use of hamsters in the manufacture of leptospirosis vaccines—a decision that will save the lives of about 40,000 hamsters a year. Hopefully, we'll be able to report back with another victory soon.

Written by Alisa Mullins

The Montreal Canadiens' star enforcer, Georges Laraque, is brawny and brainy. He's vegetarian and steers clear of pigs, chickens, and other commonly consumed animals, a decision he made after seeing the animal-friendly feature film Earthlings. Not only that, but he teamed up with dozens of members of Concordia Animal Rights Association (CARA) this weekend to protest outside the North American Fur & Fashion Exposition of Montreal.

CTV News (CFCF), CJAD radio, and Montreal Mirror lined up to talk to the hockey star about the notoriously cruel fur industry.

Georges needed our PETA Logo tee in size XXL to cover all those muscles!

Written by Karin Bennett

weblogs.baltimoresun / CC

Now that he's about to get out of jail, it looks like Michael Vick is trying to revamp his image, according to Advertising Age. But it won't be with any help from us.

PETA withdrew our offer to do a TV spot with Michael Vick last December when a U.S. Department of Agriculture (USDA) report on Vick's dogfighting activities revealed that he enjoyed placing “family pets” in the ring with fighting pit bulls and that he laughed as dogs ripped each other apart. PETA believes that this revelation, along with other factors in the report, fit the established profile for anti-social personality disorder (APD), so in January we called on NFL Commissioner Goodell to require that Vick undergo a brain scan and a full psychological evaluation before any decisions are made about the future of his football career.

What can I say? You can't believe everything you read.

Written by Shawna Flavell

neobeans / CC

Canadian hockey hasn't given anyone much to cheer about since the Montréal Canadiens' last Stanley Cup victory 16 years ago. But if PETA has its way, Canadiens fans will get another chance to be victorious on the ice—the ice floes, that is.

The owner of the Montréal Canadiens is considering selling the team, and guess who's throwing an offer on the table? In our letter to team owner George Gillett, we're offering to pay $10,000 Canadian to rent the team for a week, during which time we'd change its name to the Canadian Seal Pups and encourage every spectator to sign and mail our postcards to Prime Minister Stephen Harper urging him to end the seal slaughter.

Give the seal pups some hockey sticks, and then let's talk about blood on the ice.

Written by Shawna Flavell