Graham Racher | cc by 2.0

In Vegas, one roll of the dice could change your life. But job search website Dice isn't leaving its fate to chance—the company gave customers who care about animals a reason to flock to its site by promising never to use great apes in its advertising.

By signing PETA's Great Ape Humane Pledge, Dice trumped its competitor CareerBuilder, which is still using baby apes in its ads—apes who were stolen from their families and beaten to make them compliant and who will likely be dumped at miserable roadside zoos when they become too big to control.

Now that both Dice and Monster have agreed to protect apes, let CareerBuilder know that its luck is running out.

PETA has named CareerBuilder the 2012 "Ass-Backwards" Corporation of the Year. The job-search company earned this (dis)honor for proving that it's obliviously behind the times, having decided to run yet another Super Bowl ad that features exploited infant chimpanzees—even though it knows how great apes suffer at the hands of the "entertainment" industry.

Face: © iStockphoto.com/Dogan Eskiyoruk • Body: © iStockphoto.com/Eric Isselée • Trophy: © iStockphoto.com/DNY59

Get With the Program

Nine of the top 10 ad agencies in the U.S. have already committed never to use great apes in their ads, as have many major corporations, including CareerBuilder's main competitor, Monster. Yet CareerBuilder proves that it's creatively and ethically bankrupt by continuing to rely on the same cruel and played-out tactic year after year.

Apes Suffer for Our Amusement

Chimpanzees used in the entertainment industry are torn away from their mothers, beaten and brutally trained behind the scenes to make them compliant on the set, and discarded—usually at unaccredited roadside zoos (or otherwise warehoused in appalling conditions)—when they become too strong to be handled safely.

CareerBuilder Doesn't Care

CareerBuilder executives know all this—because PETA and its supporters have told them so repeatedly—and they also know that computer-generated imagery would allow them to create the same ads without causing animals to suffer. Yet they continue to run these irresponsible ads again and again.

Because of CareerBuilder's willingness to ignore animals' suffering and the well-founded concerns of a large percentage of its potential audience, PETA has bestowed upon the company the distinction of being 2012's "Ass-Backwards" Corporation of the Year!