On Sunday in Mexico City, bullfighter Cristian Hernández left the ring in the middle of a fight. After he was arrested and charged a fine for breach of contract, he announced his retirement from bullfighting, saying, "I didn't have the ability, I didn't have the balls, this is not my thing." Well, we don't think that's exactly right. I mean, any coward can bully an animal. But it takes courage to walk away despite the jeers of spectators. To send a message to those who deride him, PETA is reimbursing the cost of Hernández's fine and sending him a "Real Men Are Kind to Animals" certificate that he can wave in his detractors' faces.

Townspeople may paint Hernández as a coward or imply that he is somehow less of a man for refusing to torment and kill bulls who are physically harmed, driven into an arena with a roaring crowd, run around in dizzying circles, jabbed with knives, and finally stabbed to death at the point of complete exhaustion—but, as we know, bullies are the cowards.

So let's hope Hernández sees that he can have fans when he doesn't hurt animals for a living—and to all the "real men" out there who save animals rather than stab them, please join me in giving a big "Olé!"

Written by Jeff Mackey

Our neighbors to the south have been busy bees for animals lately. Last Saturday, more than 9,000 people took part in a massive activist-organized march for animal rights in Mexico City. How inspiring are these pics?!

The event raised tons of awareness, got lots of media coverage, and allowed organizers to gather more than 6,500 signatures on a petition asking the government to introduce tougher penalties—including jail time—for people who are convicted of cruelty to animals. Not bad for a day's work.

If you are the mood for a margarita and a march for animals, swing by Mexico City on June 27 to join this stellar group of people for another march in honor of Mexico City's official Animal Rights Day. Or if you are just feeling inspired by all this activism, be an amigo to animals by trying one or two of PETA's easy summer outreach ideas.

Written by Lindsay Pollard-Post

Play Girl Mag / CC

Some cities pass out free meals; others provide free vaccination services during the cold months or weather-emergency kits during hurricane season. Mexico City passes out free Viagra.

Wait … what?!

Seriously. Mexico City Mayor Marcelo Ebrard has planned a citywide distribution of Viagra to elderly men, aged 70 and above, who suffer from the mojo-busting health problem known as male impotence. City officials hope the free service will boost the sexual health of elderly folks, consequently making them happier and healthier.

Health is important, no doubt. But, the mayor's plan has one elephant-sized flaw that needed to be addressed. So, we sent this letterand a copy of our "Vegetarian Starter Kit" (which is filled with cruelty-free and organ-healthy recipes directly to him, letting him know that the simplest way to combat impotence let-downs isn't by popping pills—it's by going vegetarian! To the mayor we say, put down the pills and promote a diet rich in colorful veggies to your city instead.

A diet consisting of animal flesh, milk, and dairy products can clog arteries and increase cholesterol levels. That's some seriously scary stuff. Even scarier, clogged arteries and high cholesterol are among the most commonly diagnosed causes of male impotence as well as obesity, certain types of cancer (including prostate cancer), and diabetes. Luckily, a vegan diet can help reduce or prevent these ailments! So, why pop a pill for a night of happiness when simply switching to a vegetarian diet can trigger a lifetime of health and happiness?

Written by Jennifer Cierlitsky