The tweets were flying this weekend after a certain musician took over the mic as Taylor Swift happily accepted her first Moonman. (Stay classy, Kanye.)

Little did those angry tweeters know that Kanye was not the only mic takeover artist this weekend. As McDonald's CEO was stepping up to receive an award (no, not a VMA—they don't give out Moonmen for cruelty), a protester beat him to the podium and blasted him for McDonald's suppliers' inhumane slaughter practices.

"Shame on you, Jim Skinner," indeed!

Written by Amanda Schinke

McDonald's billboards boast "Billions [of patties of slaughtered animal bits] Served." But in a recent New York Times article, the restaurant chain tries to downplay the slaughter of millions of hoki, a breed of fish sea kitten, for its restaurants each year.

Why is McCruelty so shy all of a sudden?

jacksonlocal / CC

The fast-food giant, which refuses to ease the worst cruelties inflicted on the billions of chickens killed for its restaurants, now finds its Filet-O-Fish Sea Kitten under scrutiny. Hoki, the main ingredient in McDonald's fish sandwich, are dragged (along with other "unintended" victims) from the depths of their ocean homes by huge factory trawlers off the coast of New Zealand. Now alarm bells are ringing as environmentalists realize that hoki populations are dwindling.

Considering McDonald's indifference to the suffering of the factory-farmed animals who are killed for the cheap, unhealthy crap it sells, we suspect that the company won't give a hoot about hoki either.

But there is hope for hoki (and other animals)—if you go vegetarian and join our McCruelty campaign.

Written by Karin Bennett

The Pretenders' world tour landed in Salt Lake City on Sunday—and Rock and Roll Hall of Famer Chrissie Hynde was happy to use the occasion to launch her PETA campaign urging McDonald's to require its suppliers to upgrade to less cruel slaughter methods. In addition to using her stage as a platform to advocate a McDonald's boycott and tossing campaign T-shirts to her audience, Chrissie unveiled her brand-new "i'm hatin' it" ad at a Salt Lake City McDonald's today. Check out some of the action below, and then head to KSL-TV to see how it played on the news:

That spectacular artwork you see there is soon to be on billboards across the country—starting with Chrissie's hometown of Akron, Ohio. Lucky Akron! First it gets its own vegan restaurant, now this awesome billboard …

Written by Amanda Schinke

What happens when a demented Ronald McDonald sits down with one of television's most befuddling interviewers? Visitors to Will Ferrell’s FunnyOrDie.com are finding out today. A bizarre PETA video just debuted featuring Martin Short’s Jiminy Glick character grilling a "fried" Ronald McDonald (Andy Dick) about the company’s slaughter practices.

While I'm excited about PETA's first FunnyOrDie exclusive (so much so that I'm going to get down on my knees and beg you to vote "Funny"), I'm even more thrilled that The PETA Files has the exclusive on the bonus feature.

So gather your senses after watching the full-length on FunnyOrDie and check out this little "bonus feature" for some more outré commentary from Ronald "They're Just Animals" McDonald.

Now doesn't that just make you want to head over to Facebook and join our "Not eating McDonald's" fan page?

Written by Joel Bartlett

Ah, Moe's. Your Art Vandalay Burrito—a dee-lish medley of black beans, rice, pico de gallo, and guacamole—always ensures a "happy meal."

But you, McDonald's, with that scary clown pimping your packages of abused and bruised chickens—you always ensure a very unhealthy, unhappy meal.

For this week's "Win It" Wednesday, we're giving away 10 of PETA's spoof "Unhappy Meals." Each "meal" contains a "blood"-filled packet with a message urging Mickey D's to "Ketchup With the Times," a paper cutout of a menacing Ronald McDonald with PETA's parody "i'm hatin' it" logo, a "bloody" plastic chicken, and a "McCruelty" T-shirt wrapped up to resemble a sandwich. It's a chicken defender's best weapon in the campaign to wipe out the fast-food giant's suppliers' worst abuses of countless birds.

Score yours by telling us about the vegetarian meal at your favorite fast-food joint or other restaurant that makes your belly the happiest.

The contest ends on August 26, 2009, and we'll choose 10 of the most tempting vegetarian meals on August 28, 2009. Be sure to read our privacy policy and terms and conditions, as you'll be agreeing to both by commenting.

Good luck!

Written by Karin Bennett

Photo © Bryan and Carla Wilson
Adam and Eve speak out for chickens in their first-ever protest in behalf of animals.

You didn't think we meant the couple from the Garden of Eden, did you? Naw. Another young pair, who just happen to be named Adam and Eve, joined other caring individuals in Orlando to school residents about McCruelty McDonald's. The fast-food giant refuses to improve conditions for millions of chickens, many of whom suffer broken bones or die in vats of scalding-hot water—while they are still conscious—on their way to becoming McNuggets.

Photo © Bryan and Carla Wilson
One passerby had picked up a copy of our "Vegetarian Starter Kit" earlier in the day. The double-whammy of print and protest made an impact—he mentioned his eagerness to explore vegetarianism.

Photo © Bryan and Carla Wilson
This band rocks, don't you think? Find out how you can get in on the action.

Written by Karin Bennett

Remember this?

Hot, right? Well, we have one more stellar Jenna ad to add to her ever-growing body of work with PETA. The super-sexy star just shot a new TV ad in support of our McCruelty campaign, and it will be hitting the airwaves this fall!

In the 30-second spot, Jenna says, "If you ask chickens, there's no such thing as a 'Happy Meal.' Chickens killed for McNuggets are dumped onto conveyer belts. Their fragile legs are slammed into metal shackles. … Spinning blades meant to cut their throats often tear through their wings or bodies instead. Many birds survive this terrifying, painful process, only to be scalded to death in defeathering tanks. There's a less cruel method of slaughter that renders chickens unconscious, but McDonald's chooses to allow birds to be mutilated and scalded instead."

Stay tuned!

Written by Shawna Flavell

The adorable peta2 mascot, Not a Nugget, is out to educate people about an issue that is near and dear to his heart: the abuse of chickens killed for McDonald's Happy Meals. To alert young and old alike to the suffering that goes into every McNugget, Not a Nugget is embarking on a tour of the U.S., tirelessly handing out free Unhappy Meals to each and every McDonald's customer who crosses his path.

Our Unhappy Meals include a menacing "Ronald McDonald" cutout, a "blood"-filled packet, a "bloody" plastic chicken, and a "McCruelty" T-shirt wrapped in such a way that it resembles a chicken sandwich.

Our Unhappy Meal just might be the first toy for this couple's impending bundle of joy.

These kids were quick to pick up our posters once they learned how chickens are killed for McDonald's Happy Meals.

Who's cuter? Tough decision.

McDonald's has lost a lot of customers because it hasn't acted to eliminate the worst abuses of chickens killed for its restaurants.

Want to know when Not a Nugget is going to be in your town? Sign up for our Action Team today and find out about demonstrations in your area.

Written by Liz Graffeo

This New Yorker usually steers clear of Midtown, thanks to the crowds, the horse-drawn carriages, and Macy's.

But I'm willing to ride the jam-packed Q to Times Square because I'm excited to see PETA's eye-popping McCruelty posters, which features an illustrated eye of a chicken who's been scalded to death and have been plastered all over Midtown. These posters are a follow-up to last week's Chi-town light show and are meant to pressure McDonald's to implement new slaughterhouse technology that would eliminate the worst abuses of chickens killed for McNuggets.

If you're like me, you're wondering where our eye-catching ad will show up next. Maybe on a huge banner draped over the St. Louis Arch? Share your suggestions in the comments section below.

Written by Karin Bennett

"Why?" That was the response I received each time I told someone that I was going to intern at PETA this summer. They were apprehensive that I would be thrust into a world of crazed, paint-throwing vegans, but I assured them that I'd be working for a great cause with passionate—and, yes, completely normal—individuals. So, ready to fight for animal rights, I hopped on a plane and was transported to a world of animals, exciting work, and great food. Here are a few highlights from my month-long stint as an intern:

• My very first demonstration was against UniverSoul circus, which unwisely decided to set up shop here in Norfolk, Virginia. When I arrived at the venue and saw the dejected tigers lying in their cramped cages, I realized just how important this protest would be.
• At the office, not only did I get to play with all our canine friends, I was also able to work on creative research projects, speak with enthusiastic activists, and finally have a legitimate reason to go on Facebook and MySpace!

• I got to travel! Before I knew it, I was packing my handbag and heading out to Coney Island for a demonstration on the opening night of Ringling Bros. Circus. We set up directly in front of the entrance to the enormous blue and yellow striped tents—where countless animals suffer for "entertainment"—and proceeded to capture the attention of every circusgoer who walked past us. I was touched when one couple came up to me to learn more about the ways circuses often beat their "animal performers" and then decided to turn around and deny Ringling their business!

• I also got to protest the grand opening of a McDonald's in Virginia Beach. Even though the owner offered us cheeseburgers and turned the sprinklers on us, it was great to see everyone's animated response to our presence—not to mention our "chicken," who danced around and hugged children.

My PETA internship was one of the most exciting and fulfilling experiences an animal lover could have because, in the end, it's all about the animals. Oh, and the delicious vegan lunches that were served every day didn't hurt either!

Written by Sarah Hamshari