Crowd Left Speechless During 'Big Mic Takeover'

OK, that's an exaggeration—there was no microphone. PETA's Amber TeGantvoort simply strolled up to the front of an audience at the Social Media B.C. conference in Vancouver and interrupted a presentation by McDonald's tweeter George Hradecky. Her mission? To enlighten the crowd about the corporation's refusal to mandate far less cruel methods of slaughter than they use now for the chickens whose bruised and battered bodies become McNuggets. Mission accomplished!

News about the disruption spread quickly as conference goers began tweeting about Amber's presentation, which went on for four minutes before she was escorted out. Did you notice how quickly and quietly George Hradecky stepped aside and allowed Amber to make her case? (Maybe he's "hatin' it" too?)

If McDonald's bigwigs would be willing to allow the birds' plight to be seriously considered—and corrected—then we wouldn't be forced to make these surprise appearances.

Written by Karin Bennett