Written by PETA
Friday," and we're going back to 1996 for some fashion history. But don't
worry—it doesn't involve flannel
shirts and ripped jeans. The models for this PETA ad that launched 15 years ago today didn't
wear anything at all:
Photo: Judson Baker
Boss Models became
the first modeling agency to go fur-free when it refused to send
any of its talent to photo shoots involving fur. One of Boss' top models, Marcus Schenkenberg
(third from the left), went a step further in sending a message that he wouldn't
support an industry
that genitally electrocutes animals and even skins them alive
when he unveiled a plaque at Tunnel, one of New York's most popular nightclubs,
that read, "The Only Wildlife Here Is Human—No Fur Coats Allowed."
Take a cue from
Boss Models and turn your back on fur. Urge others to do the same by posting
this ad on Facebook
and Twitter today.
Happy fur-free anniversary,
by Heather Faraid Drennan
you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to
an animal, please click
here. If you are reporting an animal in imminent danger and know where to find the
animal and if the abuse is taking place right now, please call your local
police department. If the police are unresponsive, please call PETA
immediately at 757-622-7382 and press 2.
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.