When you have an epic battle as big as PETA's campaign to convince home improvement behemoth Lowe's to stop selling glue traps, you have to decide if you are "a man or a mouse," as the saying goes. Personally, I'm a mouse. I'm PETA's original "sexy mouse," in fact. Yes, that's me, writhing in a giant "glue trap" outside Lowe's annual meeting last year.

 

 

As a proud sexy-mouse veteran, I'm pleased to unveil the newest addition to our Lowe's campaign:

 

 

But don't worry! Our classic "sexy mice" are still hitting the streets to let shoppers know that animals stuck in glue traps can suffer for days before succumbing to starvation, dehydration, or suffocation.

 

 

Leave a comment and let us know which demonstration you like the most: the traditional sexy mouse, "Mickey" and "Minnie Mouse," or our giant rat and anti-Lowe's minivan. I think you can guess which one is my favorite.

Written by Liz Graffeo

This little logo—which PETA is using in our efforts to urge Lowe's to stop selling cruel glue traps (archaic torture devices that trap small animals, causing them to suffer from suffocation, starvation, and mutilation)—is apparently causing big headaches for the company:



Last week, the company that manages Lowe's trademarks sent the head legal counsel for PETA a letter claiming that our logo parody infringes on their trademark rights and demanding that we stop using it. Our legal eagles fired back with a letter saying, in short, "Umm, not quite." (Though, as lawyers always tend to be, they were a bit more technical than that.) In the letter—sent to LF LLC (which has the most generic, nondescript corporate name EVER)—our corporate counsel wrote: Pow! That's gotta hurt—though not nearly as much as being caught in one of Lowe's glue traps.