Photo of the Day

If there's one universal truth about vegans, it's that we love to eat. So when PETA learned that the National Mustard Museum, located in Middleton, Wisconsin, was in financial trouble, we wanted to help.

We wrote to the colonel of mustard, the museum's founder and curator Barry Levenson, and offered to pay to place this ad at the troubled condiment capital:

Photo: Julie McCullough by Robert Sebree

Not only would the ad help the mustard museum's finances pass muster now, it would also give future museum attendance a boost—if meat-eating patrons started spreading their mustard on veggie dogs instead, they would enjoy lower rates of obesity, cancer, heart disease, and diabetes, meaning that they'd be healthy enough to keep visiting in the years to come.

When our beauties in the buff graced Bourbon Street to show that baring skin is better than wearing skin, one passerby was so inspired that he shed his shirt and joined in.
 

 
While it takes a lot to raise eyebrows in New Orleans, the ladies (and gent) managed to capture the attention of hundreds of passersby, who walked away with informative leaflets about the cruel fur and leather industries.

Written by Michelle Sherrow

With food and gasoline prices entering the stratosphere, PETA's Lettuce Ladies thought that they would give people some food for thought and a message they could get some mileage out of. The Lettuce Ladies stopped at a 76 gas station in Santa Barbara and gave 2 gallons of free gas to the first 50 customers there. They even pumped! They also gave out free Tofurky sandwiches and vegetarian/vegan starter kits.

People were lined up to get free gasoline and take pictures with the ladies. And the vegan treats and starter kits flew out of the Lettuce Ladies' hands as people were telling each other that they had to try the sandwiches and asking where they could buy Tofurky. We just like to call it our Lettuce Lady economic stimulus package.

Written by Michelle Sherrow

I'm willing to bet my last Marry Me bar that there isn't a person on the planet who would call PETA India's new "Lettuce Lady" ad featuring actor Lara Dutta anything less than exquisite:

We know that a vegan diet benefits animals, the environment, and human health. And one of the easiest ways to eat a balanced diet is to think in Technicolor—just about every color of the rainbow appears at your local produce stand. Have you ever considered that you never see green at the meat counter, just blood red and marbled-fat white?

Here's another bet I'd be willing to make: While most people could admire this image for hours, show them these photos, and they'll quickly turn away shuddering. That sort of gut reaction must mean something.

Written by Karin Bennett

Amtrak is conducting test runs of trains fueled with biodiesel made from beef tallow along its Heartland Flyer route, so PETA is urging Amtrak to get its eco-friendly efforts on the right track, asking that the company instead feature our sexy Lettuce Lady ad:

Amtrak officials might mean well, but burning a product made possible by the environmentally destructive and hideously cruel meat industry isn't Earth-friendly—no way, no how. That's why we're urging the company to opt for animal-friendly sources of alternative energy and to promote vegan cuisine.

We're keeping our fingers crossed that Amtrak will take us up on our offer. If not, its Heartland Flyer route might need to be renamed the "Heartless Flyer."

Written by Karin Bennett

I'm willing to bet my Tofutti Cuties that these TSA employees managed to get a (visual) full-body scan.

Can you say "bombshell" in an airport? Fans of Meet the Parents probably agree that it wouldn't be wise, and after the Christmas Day attempt to blow up a Detroit-bound airplane, I'm not sure. But I've no doubt that's what United Airways passengers were thinking as they feasted their eyes on PETA's Lettuce Lady yesterday. Our lavish lady was at LAX, sharing her lifesaving message, her charms, and Tofurky sandwiches with hungry fliers en route to Detroit.

Passengers at the gate ate up our Lettuce Lady's lifesaving message—and sandwiches.

While most Americans will never fall victim to a terrorist attack, those who consume pepperoni and provolone increase their risk of succumbing to other killers (heart attacks, cancer, or strokes) to one in four or less. The best security for airline travelers (and everyone else) is to jettison meat, eggs, and dairy products from their diets.

Written by Karin Bennett