Remember season three of Dexter when the Miami P.D. is hunting a killer dubbed the "Skinner"? Our new "wanted" poster features another "Skinner": Jim Skinner, the CEO of McDonald's, a man who allows millions of chickens to be scalded to death by McDonald's suppliers every year.

PETA is used to having our "skin" ads rejected, but our Skinner ad didn't please the censors either. Not to be deterred, we took our message to the streets by erecting stands emblazoned with Skinner's image all over Chicago, where McDonald's is headquartered. The stands dispense free leaflets about Skinner and his McCruelty to chickens.
 

 
If scalding chickens to death has you seeing red, e-mail Jim Skinner and tell him to require his company's suppliers to switch to a less cruel slaughter method that would eliminate the worst slaughterhouse abuses.
 

Written by Michelle Sherrow

When I read that Joan Jett jumped on a car hood to join PETA's protest outside the Waldorf Astoria, where McDonald's Jim Skinner was to receive a "Distinguished CEO" award (?!) last night, I started applauding.

Sure, Jim Skinner is "distinguished"—from anyone with an ounce of compassion and a kernel of common sense, that is. Why else would McDonald's continue to refuse to mandate that its American and Canadian suppliers implement controlled-atmosphere killing (CAK) in order to dramatically reduce the cruelty that they inflict on billions of animals? Chicken slaughterhouses in the U.S. have started to implement CAK, and some restaurant chains (including Quiznos, Subway, Starbucks, and Ruby Tuesday) and grocery chains (including Safeway, Harris Teeter, and Winn-Dixie) already purchase turkeys killed by CAK.

Know this: As long as Skinner and other execs at McDonald's thumb their noses at compassion, we'll continue to finger their shameful ways. Care to give us a hand?

Written by Karin Bennett

©StarMaxInc

Ryan Gosling is the heartthrob with a heart of gold—and now he's got a message for the Golden Arches: Stop scalding chickens to death in defeathering tanks. The Oscar-nominated actor just fired off a letter on PETA's behalf to McDonald's CEO Jim Skinner asking him to adopt a less cruel slaughter method. Controlled-atmosphere killing (CAK), which McDonald's European suppliers already use, would eliminate the worst abuses currently faced by chickens who are killed for McNuggets.

Ryan himself said it best in Half Nelson: "The only constant is change." By changing to a more humane slaughter method, McDonald's would evolve and show the world some compassion for animals. If you could say anything to McD's, what would you tell them?

Written by Logan Scherer

The tweets were flying this weekend after a certain musician took over the mic as Taylor Swift happily accepted her first Moonman. (Stay classy, Kanye.)

Little did those angry tweeters know that Kanye was not the only mic takeover artist this weekend. As McDonald's CEO was stepping up to receive an award (no, not a VMA—they don't give out Moonmen for cruelty), a protester beat him to the podium and blasted him for McDonald's suppliers' inhumane slaughter practices.

"Shame on you, Jim Skinner," indeed!

Written by Amanda Schinke