Temperatures in Los Angeles were normal this afternoon, but on Rodeo Drive, it was positively steamy as Elisabetta Canalis unveiled her "I'd Rather Go Naked Than Wear Fur" ad to an enthusiastic crowd, getting the fall shopping season off to an animal-friendly start.

Elisabetta explained why she wanted to go nude to protest fur, saying, "That is what is required to keep people's attention on such a brutal practice. … These poor animals are electrocuted, skinned alive, drowned, and bludgeoned just for the sake of fashion."

The Italian model and actor wants her furry home country to go faux, too, so PETA is placing billboards and posters of the ad throughout the fashion capital, Milan.

Want Elisabetta's bella look? Leave fur on its rightful owner. 

Written by Michelle Sherrow

OK, she's not really naked in the interview below, but I did see her naked on the subway. And so can you! Proving that she's oh-so-comfortable in her own skin, the stunning star of Big Momma's House and Are We There Yet? recently bared it all on the subway for PETA's latest "Rather Go Naked Than Wear Fur" ad. And let me tell you: Nia Long + subway + naked = one of PETA's sexiest ads to date. What made the alluring actress get onboard our anti-fur campaign? Well, let's let Nia tell you for herself in this PETA Files exclusive interview:

Written by Amy Elizabeth

allday.msnbc.msn / CC

During the World Swimming Championships in Rome on Sunday, Olympic gold medalist Ricky Berens turned up the heat when he dove off the starting block, ripped the back of his swimsuit, and gave the audience quite a show. Despite this em-bare-assing wardrobe malfunction, Berens kept right on swimming.

Now that we've gotten a sneak peak, it's pretty obvious to us where that butt belongs: starring in one of our iconic "I'd Rather Go Naked Than Wear Fur" ads. So, while Ricky (and his bum) have the spotlight, we've asked him to consider joining others like Steve-O and fellow Olympic swimmer Amanda Beard, who have gotten naked to help the animals who are skinned alive for fashion.

I have a feeling that Ricky is going to like the idea of adding "champion for animals" to his growing list of accomplishments, but feel free to leave a comment and let him know you want to see that booty in full glory. If he agrees, we'll be sure to post pictures for all you ladies.

Written by Liz Graffeo

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Listen up, ladies! You know how there's a never-ending list of female celebs willing to take it off to save animals, but sometimes men seem to be in short supply? Well, we're proposing that one more gentleman be added to the ranks of guys like Steve-O and David Cross, who have participated in our "Rather Go Naked Than Wear Fur" campaign: rapper and producer T.I.

Before T.I. reported to prison last week to serve his sentence for federal weapons charges, he sought some advice from PETA friend Martha Stewart on how to pass the time while incarcerated.

Well, if we don't just have the best idea ever.

Just after Martha was released from jail a few years ago, she narrated a public service announcement explaining the truth about the fur industry. So we've sent a letter to T.I. asking him to join Martha in the fight against the fur industry by posing for one of PETA's iconic ads after his release.

In the letter, we let T.I. know that we understand how he'll "[experience] firsthand what it is like for the millions of minks, rabbits, and other animals who are confined to filthy sheds on fur farms. But unlike inmates who are freed when they finish their sentences, these animals are beaten, have their necks broken, are electrocuted, and are often skinned alive for their fur."

Hopefully, T.I. will give it some thought and decide to show us his birthday suit after losing his orange jumpsuit.

Written by Lianne Turner