Meet Feel Ideal. Practically every day that weather permits, he can be found outside his local McDonald's in Honolulu handing out leaflets explaining how chickens killed for the fast-food giant suffer and how the company—as one of the biggest sellers of chicken meat—could reduce this abuse by requiring its suppliers to switch to a more humane slaughter method. 

It wouldn't be a proper protest without a poster, and Feel Ideal gave his a uniquely Hawaiian twist. Yes, it's the world's first McCruelty body board!

There's an important lesson to be learned from Mr. Ideal: You don't have to wait for a large organized demonstration to speak out against McCruelty (or any other kind of cruelty). You can make a huge statement all by yourself. And when you do, you're not really alone—PETA's got your back. Join the PETA Action Team to work together toward a kinder world for everyone. 

President Obama released the "long version" of his birth certificate today, which proves that he is a Hawaiian-born American. One might say he is much like millions of American mutts who are unfairly criticized because of their lack of "papers." In fact, PETA is saying it—in an ad we plan to run in Obama's birthplace, Honolulu:

 
Obama declared, "We do not have time for this kind of silliness." Dogs in animal shelters don't have time for silliness either. Every second that passes—and every purebred dog purchased on a whim from a breeder or a pet store—brings shelter dogs one step closer to dying for lack of a good home.

If you must have a dog with "papers," please adopt a purebred from a shelter. And if you just want a Great American Mutt to love, shelters are full of those too.

Written by Michelle Sherrow