As two American PETA members approached the entrance to Russian Fashion Week in Moscow with their "Wear Your Own Skin" signs, they were suddenly surrounded by camera flashes and microphones.

The women were impressed that nearly 30 journalists had turned out for their naked anti-fur and -leather demonstration, but before they could even unzip their jackets, the women were mobbed a second time—by police. They were held for a day at the Moscow police department.

Despite the harrowing ordeal, the women were upbeat, calling the day "a success" because of all the media attention their arrest brought to the cruel treatment of animals killed for their skins.

The duo continued their protest tour and received warm welcomes in cold cities throughout Europe, including in Tallinn, Estonia, where people knew enough English to tell them, "Good, good."

And in Helsinki, Finland, passersby learned how rabbits are skinned alive for their fur when they stopped to pose for pictures with our "snow bunnies."

What would you do to stop cruelty to animals? Get started now.

Written by Michelle Sherrow

The temperature may have been well below freezing, but PETA's foxes heated up the bustling streets of Helsinki, the capital of Finland—which has a record of killing more foxes for their fur than almost any other nation. Thanks to Riina Laine's masterful body painting, these ladies were the objects of nonstop attention—and they spread the message that only animals should wear fur.

The easiest—and chicest—way to save a fox (and a dog and a cat and a mink and a—yeah, you get the picture) is to pledge to go fur-free forever.

Written by Logan Scherer