And no one came? That is, no one but a troupe of sign-waving animal defenders who re-enacted furriers' torturous treatment of animals—and got high fives from passersby.

Well, the Fur Council of Canada hosted a seminar yesterday at the Museum of Civilization in Ottawa about the future of the fur industry, covering topics such as (don't laugh) "Fur Is Green," the "Beautifully Canadian" campaign, and the activities of their fur foes. Other than Alan Herscovici, the executive vice president of the Fur Council of Canada, furriers were noticeably absent.

Is it possible that the reason why so few furriers attended the seminar was that they were confused because it was held at the Museum of Civilization? Or perhaps they were too busy trying to figure out what they could say if anyone asked about their gobsmackingly false claim that "fur is green"—rather than so obviously blood-red.

Seriously, this killing industry is dying out. Won't you get involved by passing out leaflets or educating your friends and family to help us speed up the process?

Written by Karin Bennett

… So say a number of Canadian consumers, who have just filed a formal complaint against the Fur Council of Canada (FCC) with the Competition Bureau of Canada. The complaint—which has been signed by representatives of animal protection groups from British Columbia to Nova Scotia—alleges that the FCC has attempted to gain an unfair competitive advantage by using preposterous claims that fur production is “Eco-Friendly” and that people who choose fur alternatives are damaging the environment because of the energy that’s required to make faux fur.

In fact, the opposite is true. Not only are fur garments treated with toxic chemicals to keep them from decomposing, but fur production—which government agencies around the world have identified as a major pollutant—poisons waterways and consumes resources at an alarming rate. It is estimated that it takes 15 times as much energy to produce a fur coat from ranch-raised animals as it does to produce a faux-fur coat. Not to mention the pain and suffering and the existence of natural fibres like cotton, etc.

And it’s against the rules to lie in order to gain a competitive advantage. So the FCC needs to stop it. I’ll let you know how that goes.

You can take action on this issue here.