As race fans flocked to India's first-ever Formula 1 race this weekend, they saw PETA India's sexy "pit crew girls," who urged Grand Prix attendees to rev their own engines by jettisoning the meat and dairy products from their diets. 

Going vegan improves our health and is more effective in preventing climate change than switching to a hybrid car, and every vegan saves about 100 animals' lives every year. You don't need a checkered flag to tell you that's a win-win-win situation.

Even if you've never won a Grand Prix, you can still snag a grand free vegetarian/vegan starter kit and get your bod up to speed.

Written by Michelle Sherrow

A Formula 1 race became "Formula Wow" when PETA's smokin' hot pit crew showed racing enthusiasts in Montréal, Québec, that nothing makes a body's engine stall like animal products.
 

 
The enthusiastic crowd outside the race fueled up on vegan barbecue Tofurky sausages and took home "Think Before You Eat" leaflets. When they read about how consumption of animal products is linked with poor health and weight gain, they'll race to adopt a winning vegan diet. 
 

Written by Michelle Sherrow

thef1 / CC

Tamara Ecclestone, daughter of Formula 1 boss Bernie Ecclestone, has the ideal formula for success: compassion, intelligence, and beauty. Tamara—who bared it all to reveal the naked truth behind foie gras for PETA U.K. last year—recently bought one of her father's favorite pubs. Her first order of business as restaurateur? Banning foie gras from the menu.

And the kindness doesn't stop there. Ecclestone has fired off letters to all Formula 1 team sponsors, urging them to ditch foie gras. Virgin Racing, Toro Rosso, Red Bull Racing, Allianz SE, and Michael Schumacher's team, Mercedes GP, all gave her assurance in record time that they wouldn't serve the cruel dish at their events. "I'm absolutely thrilled to be an ambassador for [PETA U.K.'s] campaign to stop the sale of foie gras – something I call 'torture in a tin' because of how ducks and geese are force-fed to produce it," says Tamara.

Written by Logan Scherer

Our media maid got a call yesterday from ING, you know, the bench people. They called to ask us—ever so nicely—to remove their logo and the ad we made with Ingrid Newkirk sitting on a bench with a cat looking up at her in the style of their iconic “Life’s Easier on the Bench” ads from the web. We’re all a bit sad to take it down, as we still get a lot of positive remarks about it, but alas, down it shall come.

Ingrid’s response when she heard we had to take her ING ad down . . .

When I asked Ingrid if this turn of events would sway her from her staunch support of the ING/Renault Formula 1 team, she was adamant that “it most certainly will not” and admonished me for even thinking such a thing. She said the “very polite lad” from ING was complimentary of our work, and that the company will actually consider sponsoring our doghouse and SNIP programs. With beloved dogs in many car commercials these days, and a duck working out investments for another company, that would fit perfectly.

Ingrid in training . . .

And of course it doesn’t hurt that among the drivers she roots for are Renault/ING’s Giancarlo Fisichella (who she once let take her taxi in the rain) and Heikki Kovalainen, who recorded the difficult pronunciation of his name for her website, and that she still fantasizes about running off to Magny-Cours to change tires for a living once this whole animal rights thing is taken care of.