We know the beef industry isn't averse to a little sleight of hand (pink slime, anyone?). So, you would think the cowpokes could take a good-natured April Fools' Day prank.

It All Started With a Joke …

On April Fools' Day 2010 (yes, two whole years ago), PETA published a blog post saying that we had been funding scientists who were genetically engineering rats to have fluffy rabbit tails. The idea was that by altering rats to be more in keeping with people's ideas of "cute and cuddly," we could usher in a rat renaissance of sorts, encouraging people to be kinder to our besieged, bald-tailed brethren.

… Then the Beef Industry Got Wind

Recently, an intrepid food-industry writer found said April Fools joke, thought it was real, and wrote an outraged article for Drovers CattleNetwork blasting PETA, rats, rabbits, and, oh yeah, cane toads and pigs (but not cows, conveniently) for good measure.

(c) iStockphoto.com | Josiah Jost

Mr. Food Industry also waged such a scare campaign against rats that it made me wonder if he might work for d-CON. He actually cited the Black Death, a plague that is several hundred years removed from modern-day scourges like, say, E. coli and for which rats are no longer blamed.

What Does That Have to Do With Beef, Anyway?

One has to wonder how many of the beef industry's tall tales about cow "welfare," "healthy" beef, and the industry's impact on the planet he has also swallowed hook, line, and fluffy tail.

Audiences are flocking to see the new thriller Contagion for its exciting action scenes and big-name celebrities, but the film's storyline is more true to life than many people may realize.

As the recent swine and bird flu outbreaks have amply illustrated, deadly diseases that originate on factory farms easily spread to humans. Just last month, three children in Pennsylvania were diagnosed with a new strain of swine flu that the state's Department of Health believes they may have contracted from animals at an agricultural fair. And the World Health Organization is concerned about a true pandemic this winter. 

Filthy conditions on severely crowded factory farms are the perfect breeding ground for deadly contagious diseases. Considering that factory farms breed swine flu, avian flu, MRSA, mad cow disease, and E. coli, not to mention cruelty to animals, isn't it time that we ditch diseased dinners in favor of healthy platters of plants?

PETA will be distributing leaflets about the dangers of factory farming at theaters showing Contagion across the country. To get involved, contact our Action Team.

Written by Michelle Sherrow

Our sympathies go out to the family of Kalei Welch, who died in an Illinois hospital after falling ill with E. coli poisoning. Health officials believe that the 5-year-old girl contracted the deadly bacterial infection at a petting zoo at the Hendricks County Fair.

PETA has been warning parents for years about the dangers of petting zoos, which are hotbeds of E. coli. Hundreds of children have been infected after visiting petting zoos, and many have suffered kidney failure, requiring long-term dialysis and multiple blood transfusions.

Infection can spread through direct animal contact or simply by touching the surroundings near an animal exhibit. Hand sanitizer does nothing to prevent the spread of E. coli by inhalation or indirect contact. The Centers for Disease Control and Prevention as well as many state departments of health have issued warnings about the health risks of petting zoos.

These displays are bad for animals too. Case in point: North Carolina's Jambbas Ranch is notorious for keeping animals in substandard conditions, including a lone neurotic bear named Ben.

Please ask North Carolina officials to keep people and animals safe by refusing to reissue Jambbas owner James Bass' wildlife-captivity license and endangered-species permit.

Written by Jennifer O'Connor

Jennifer Dickert / CC by 2.0

On Friday, Valley Meat Co. of Modesto, California, recalled approximately 1 million pounds of ground beef because of possible E. coli contamination. Frightening? Yes. Shocking? Not if you take a look at the numbers.

According to the U.S. Department of Agriculture (USDA), a typical steer will yield about 450 pounds of edible meat. Let's do a little math:

Also according to the USDA, cattle are usually slaughtered when they are around 2 years old. According to a New York Times article from 2008, a cow who is raised for beef can produce about 14.6 tons of manure each year.

Take a minute and process that—64,882 tons of waste! All of it carrying E. coli, a fecal bacteria. It seems inevitable that some of this nastiness would end up in the food supply at some point, doesn't it? Factory farming and the microorganisms it breeds are deadly to humans and animals, so how about reducing the waste by going vegan?

Written by Shawna Flavell

Photo by Sage Ross, CC by-sa 3.0

Citing research showing that feeding antibiotics to animals on factory farms in order to promote growth "is not in the interest of protecting or promoting public health," the Food and Drug Administration (FDA) is recommending that farmers stop routinely mixing antibiotics into animal feed.

Unfortunately, just because the FDA—along with about a gazillion (give or take a zillion) other health experts who are alarmed by the proliferation of antibiotic-resistant "superbugs"—recommends this, it doesn't mean that factory farm operators are going to meekly flush their arsenal of magic bullets down the drain. After all, the reason why antibiotics are fed to animals on factory farms is to keep them from dying in the filthy, crowded conditions that farmers force these animals to call home. Factory farms are prime breeding grounds for potentially deadly bacteria such as E. coli, salmonella, and campylobacter, and the conditions are so putrid that millions of animals die within a matter of weeks before they are even sent to slaughter, despite being shot up with drugs. Imagine how few would survive without them.

So expect factory farm operators to fight tooth and nail to avoid giving up their pharmaceutical cocktails—because the only alternative is to improve conditions on factory farms or … gasp … to stop raising animals altogether.

While Big Ag continues to play Russian roulette with public health, you can get started kicking the drug habit today by ordering a copy of our free vegetarian/vegan starter kit.

Written by Alisa Mullins

It takes guts to challenge the multi-million-dollar-a-year industry that you've made your living from, but award-winning filmmaker and provocateur Chris Palmer has thrown open the curtain on what really happens during the filming of wildlife shows, movies, and documentaries in his new book Shooting in the Wild: An Insider's Account of Making Movies in the Animal Kingdom. His book reveals how corners are cut, animals are harassed, and scenes are staged all in the quest to catch the "money shot." Palmer, who admits that he himself engaged in some unethical practices while filming, is uniquely suited to expose what really goes on behind the scenes.

One of Palmer's targets is the late Steve Irwin, aka the Crocodile Harasser Hunter. After Irwin died, PETA took some heat for honestly pointing out that the entire premise of his show was based on harassing wild animals. Palmer validates our contention, reminding readers that Irwin invaded animals' homes, netted them, taped their mouths shut, removed them from their natural environment, and used them as living props.

Order a copy of this revealing and thought-provoking book right away, and for loads of other great reads, visit the PETA catalog.

Written by Jennifer O'Connor

The number of cases of swine flu and E. coli is on the rise, reminding us that the dangers of factory-farm–bred pathogens and meatborne illnesses have become impossible to ignore. The most recent E. coli outbreak, which killed two people and sickened dozens more, has been traced directly to the New York–based ground beef producer Fairbank Farms—which recalled more than 545,000 pounds of meat on October 31.

In the wake of this deadly outbreak, we're launching our "Meat Kills" billboard to let New Englanders know that the safest thing to do with meat is to throw it out:

Meatborne illness is just one symptom of a very sick and cruel industry. The threat of E. coli infection, listeriosis, campylobacter infection, and other bacterial infections is only the beginning of the devastating health effects of eating the dead, rotting flesh of a tormented animal. Research has shown that vegetarians are 50 percent less likely to develop heart disease, and their chance of getting cancer is 40 percent lower than that of meat-eaters. Plus, meat-eaters are nine times more likely to be obese than vegans are.

It's obvious that the best thing anyone can do for his or her health is to ditch the deadly meat and adopt a vegan diet. So what are you waiting for?

Written by Liz Graffeo

Achoo! Swine flu?

Sunshine State residents who feel under the weather should know that Florida has had 141 confirmed swine flu deaths. Sounds to me like Florida residents would do well to learn about ways to stop the spread of swine flu—hence our action in Jacksonville this morning.

PETA "pig" and his peeps, decked out in our new swine flu masks, handed out copies of our "Vegetarian Starter Kit" to passersby.

Evidence is growing that the meat industry is responsible for the swine flu outbreak, just as it was largely responsible for outbreaks of MRSA, mad cow, E. coli, and bird flu. According to the Centers for Disease Control and Prevention, studies have shown that 30 to 50 percent of pigs raised for food in the U.S. have been infected with some strain of swine flu. That shouldn't come as any surprise, considering that jam-packed, filthy factory farms are breeding grounds for disease.

The best way to help guard against future swine flu outbreaks? Swear off the ham, Spam, and snouts—and go vegan.

Written by Karin Bennett

A beluga whale named Nico died this week at SeaWorld San Antonio, where he was being temporarily housed while the Georgia Aquarium underwent renovations. This marks the third time in the last three years that a beluga whale from the Georgia Aquarium has died.

drake.marin.k12 / CC

The cause of Nico's death has not yet been determined, but according to aquarium officials, he was already ailing when he was obtained from a Mexican aquarium along with another beluga whale, Gasper, who died in January 2007. The aquarium's two surviving whales, Maris and Natasha, are on loan from the New York Aquarium. A third beluga whale from New York, Marina, also died in 2007.

In a chirpy news release announcing the arrival of Maris, Natasha, and Marina in 2005, the aquarium expressed the hope that "we soon [will] have baby beluga whales."

In the same news release, the aquarium announced the arrival of Ralph and Norton, two whale sharks who—you guessed it—are now dead. Seeing a trend here?

Instead of swimming freely in the sea, animals at aquariums are relegated to a world that's measured in feet instead of fathoms. Beluga whales are extremely social animals who—when left to their own devices—play, chase each other, and interact in extended pods. They have been called "sea canaries" because of their complex vocalizations, which they use to communicate with each other.

In captivity, these whales have little room for exercise and are cut off from their natural social groups. While they might not have to face natural enemies, the stress of captivity is apparently the scariest "predator" of all.

Written by Alisa Mullins

Yesterday, the U.K.'s Advertising Standards Authority ruled against a PETA U.K. ad that the watch group feels the public is too dense to understand. The decision was sparked by a sole complainant who thought that people might be confused by this billboard:

Personally, I think it's pretty straightforward, but moving on: How about this one, which PETA U.K. unveiled yesterday?

Hans-Gerhard Wagner of the U.N.'s Food and Agriculture Organization has acknowledged that factory farms create an "opportunity for emerging disease." The meat, egg, and dairy industries keep diseased animals in crowded, filthy conditions and feed them a steady diet of drugs to keep them alive. It shouldn't come as a shock that factory farms provide the ideal conditions for drug-resistant "superbugs" to develop.

Forgo the surgical masks, folks. The safest, easiest way to prevent animal-borne disease epidemics is to go vegan.

Written by Karin Bennett