• Victory! Cruel Horse-Diving Shows Canceled

    Written by Michelle Kretzer

    After hearing from thousands of animal advocates, the owners of Atlantic City's Steel Pier have canceled their plans to hold horse-diving shows, in which horses would be marched up a narrow ramp and out onto a platform and then forced to jump, plummeting many feet into a pool below.

    We know from past horse-diving events that horses suffer bone fractures, internal organ damage, bruising, and leg, spine, and other injuries.


    Courtesy of the Library of Congress: LC-USZ62-24057

    PETA wrote to Atlantic City organizers and sent out an action alert, and thousands of supporters urged everyone involved to cancel the events. Other animal protectionists organized protests and set up online petitions that garnered 50,000 signatures.

    Horse-diving at the Steel Pier was stopped in 1978, but it was briefly revived in 1993. Steel Pier's then-owner, Donald Trump, canceled it because it was cruel to animals.

    We're glad that Steel Pier Associates has followed in Trump's compassionate footsteps and are sending them flowers and a letter of thanks for canceling the horse-diving before it started. And we want to thank the many, many kind people who spoke out in the horses' behalf. Together, we made a big difference!

  • 'The Apprentice' Goes Vegetarian

    Written by PETA

    23 August 2010 - Las Vegas, Nevada - Donald Trump. 2010 Miss Universe Pageant Red Carpet at the Mandalay Bay Resort Hotel and Casino. Photo Credit: MJT/AdMedia

    Darn my dyslexia! Make that: A vegetarian is going to appear on NBC's The Apprentice. Brainy Brandy Kuentzel went from corporate law to cupcakes—and now the vegetarian animal rights supporter is ready to vie for the top spot next to Donald Trump.

    Will The Donald comb over Brandy's animal-friendly views in the boardroom? Will Brandy convince him to tell his own Trump Steaks, "You're fired"? Answers are coming soon: The new season starts September 16.

    Written by Karin Bennett

REPORT CRUELTY

If you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to an animal, please click here. If you are reporting an animal in imminent danger and know where to find the animal and if the abuse is taking place right now, please call your local police department. If the police are unresponsive, please call PETA immediately at 757-622-7382 and press 2. 

PETA Tweets

Follow PETA on Twitter!

Chicken Photo: © Rommel Manuel