"Ethically handsome" blogger Joshua Katcher, a multitalented artist, a writer, a producer, and an eco-style guru, has created an epically handsome ad that shares some baaad (sorry) news about one of climate change's lesser-known black sheep (sorry)—the wool industry:

Did you know that sheep outnumber people by more than four to one in Australia, one of the world's largest wool-marketing nations? Not only do all those poor sheep create an awful lot of climate-cooking methane gas as a result of, ahem, "enteric fermentation," they also produce an enormous amount of waste, which contributes to both air and water pollution. Sheep farmers also love to douse animals with toxic "sheep dip" and advocate killing off all manner of wildlife (kangaroos, dingoes, and rabbits in Australia and coyotes in the U.S.) in cruel ways (poisoning, trapping, etc.) because they compete with sheep for land and, in some cases, harass and kill sheep before the farmers can do that themselves. And don't even get me started on the mulesing mulitation, which is definitely in the running for the world's cruelest "standard agricultural practice."

So, if a fleecy three-piece is out, what shall Cinderfella wear to the boardroom? Try this on for size, you handsome devil angel, you.

Via The Discerning Brute

Written by Alisa Mullins

sportsillustrated.cnn / CC

As a lifelong vegetarian, Jake Shields is no stranger to sticking up for the little guys. Maybe that's why the XC welterweight champion agreed to appear in a recent episode of MTV's Bully Beatdown, a show that puts teenage bullies in the ring with professional fighters to give them a taste of how miserable it feels to be the underdog.

In an interview with our friends at The Discerning Brute, Jake said, "Well I'm a life-long vegetarian and the diet obviously works. I also have two brothers that are strong and healthy. But you do have to have a good balanced diet and eat healthy foods. There's plenty of ways to get protein other than eating meat."

Awesome athletes like Jake and his fellow fighter Mac Danzig are evidence that not only is a vegetarian diet a possible diet for athletes, it might even be the best diet.

Written by Amanda Schinke

Thanks for all of your wonderful comments on this Win It Wednesday. The winners of the PETA Grocery Tote are Mariah Lacey, Joel A., and Alyson Paige Warren. Congratulations!

"Win It" Wednesday is coming a day early this week!

One of my favorite things about spring is getting to walk around outside without a jacket. The sun is out, there's a gentle breeze, and the birds are chirping their hearts out. What better time to leave the car at home and stroll to the grocery store? You can save money on gas, conserve our limited resources, and enjoy the weather while getting a little exercise.

As long as we're talking groceries, did you know that the easiest and most effective thing you can do to help save the world is to go vegetarian? What's the second easiest thing? Stuffing all your yummy fruits and veggies into PETA's canvas grocery tote, of course! So, in honor of "Meat's Not Green" Week, we're giving you the chance to win one free!

How do you win? Just tell us what steps you're taking to show the world that meat's not green! Whether it's passing out leaflets, talking to friends, or petitioning your school for vegetarian options, every bit helps. The three most creative comments will win our stylish and eco-friendly PETA grocery tote.

The contest ends on May 6, 2009, and we'll choose three winners on May 8, 2009. Be sure to read our privacy policy and terms and conditions, as you're agreeing to both by commenting. Check back every Wednesday for new prizes. Good luck!

Written by Lianne Turner