Dear Cleveland,

We know that it's hard to let go of LeBron James. Our hearts melted for you when we heard that he signed with the Miami Heat, so we thought we'd cruise around Cleveland today, doing something really cool to lift your spirits: handing out free Tofutti Cuties in outfits that would make most cheerleaders blush.

These vegan cuties (the soy ice cream, that is) are the perfect way to "beat the heat." But we are also big softies for animals and the Earth. Did you know that raising animals for food is a major cause of greenhouse-gas emissions? A recent U.N. report concluded that a global shift toward a vegan diet is necessary to combat the worst effects of climate change. Plus, switching to a dairy-free diet reduces the suffering of cows and can help lower your risk of cancer, heart disease, and obesity—meaning that you'll be in your stadium seats cheering on the Cavs for years to come.

So keep your chin up Cleveland. You'll go on without LeBron. And please enjoy the Tofutti Cuties on us!

Love,

PETA's "Cleavage Cavalier" Cuties

When rock deity Chrissie Hynde says "I'll Stand By You," she really means it.

When we told Hynde that we were resurrecting our McCruelty campaign, she pulled out all the stops, starting by unveiling her new "i'm hatin' it" ad in Salt Lake City, where throngs of people were thrilled to see the powerful image. But the folks at Cleveland Outdoor Advertising weren't so thrilled when we submitted the Ohio native's ad to them as a billboard. According to PETA's advertising agent, Cleveland Outdoor Advertising "didn't feel comfortable" with the ad.

Well, often the truth isn't comfortable, and in this case it's painful—scalding, actually. The chickens who are killed by McDonald's suppliers are dumped onto conveyer belts, shackled upside down, and then run through an electrically charged "stun bath" before their throats are cut and they are immersed in defeathering tanks full of scalding-hot water—often while they are still conscious and able to feel pain. Join Chrissie Hynde in urging McDonald's to make it suppliers adopt controlled-atmosphere killing, a less cruel method of slaughter. It would cost the corporation nothing to ask its suppliers to make the switch, which would spare millions of chickens from enduring extreme suffering.

Written by Logan Scherer