aceshowbiz / CC

This week, Kevin Skinner—an unemployed chicken catcher from Mayfield, Kentucky—sang and strummed his way to the top of America's Got Talent and walked away with a cool million dollars. Congratulations, Kevin!

Kevin's been given a new start on life. Wouldn't it endear him to millions of people if he were to extend that same second chance to those in need—say, to chickens who were abused on factory farms?

We're asking Kevin to donate part of his prize money to a farmed-animal sanctuary to help care for chickens abused by the meat and egg industries. Kevin has the opportunity to give chickens the chance to enjoy all the things that they were denied on factory farms, such as building nests, caring for their young, and enjoying the company of their flock.

We also sent him a congratulatory present, of course: a package of Boca Chik'n Patties. Delicious!

Written by Amanda Schinke

famouschicken / CC

The day after the Senate votes on an extension of the Cash for Clunkers program, we're launching our new environmentally friendly program, "Cash for Cluckers."

Because a lot of nonvegetarian Americans are buy-curious about faux-meat products—and because factory farms wreak havoc on the environment—we've decided to offer consumers a rebate on their first taste of that faux goodness. For the first box of chickenless cutlets or nuggets that non-vegetarians buy, we're going to send them a $1 rebate and include a free copy of our "Vegetarian Starter Kit."

According to Environmental Defense, if every American skipped one meal of chicken per week and substituted vegetarian foods instead, the carbon dioxide savings would be the equivalent of taking more than a half-million cars off U.S. roads. Our Cash for Cluckers program should inspire everyone to come out and try environmentally friendly products—such as those made by Boca and Lightlife—which offer the spot-on texture and flavor of chicken flesh, minus the animal suffering.

Want in on PETA's Cash for Cluckers program? Read the following rules and then head to the supermarket to explore the faux-chicken section—and remember to save that receipt!

Cash for Cluckers: Rules

• Receipts must be dated between August 6 and September 30, 2009, and must be received by PETA by October 5, 2009. Send your receipts to the following address:

Cash for Cluckers
PETA
501 Front St.
Norfolk, VA 23510

• Refund requesters must be U.S. residents.
• The product must be vegan faux chicken (no eggs, dairy products, or other animal-derived ingredients). Entries must include a statement that the entrant was not yet a vegetarian at the time of the purchase and had never tried faux chicken before.
• Limit one rebate per household.
• Open to the first 5,000 entries.

Neither Boca Foods nor Lightlife Foods are affiliated with or otherwise endorse, sponsor, or support this promotion.

Written by Karin Bennett