Written by PETA
If only I owned a car, I could steer clear of crowded subway platforms and, more importantly, rationalize spending so much time watching videos at CompareTheMeerkat.com, part of a genius ad campaign by U.K. auto insurance company BGL Group. I'm not alone in my adoration: The ads have garnered tons of fans since debuting in January, and PETA U.K. has just awarded BGL and the ads' creator, VCCP, the GOODY Award for Best Ad of 2009.
Rather than exploiting animals or risking harm to them, the hilarious ad campaign uses computer-generated imagery to portray Aleksandr Orlov, a debonair meerkat who has grown increasingly frustrated that people looking for BGL's Web site, CompareTheMarket.com, keep landing on his site, CompareTheMeerkat.com, by mistake.
PETA U.K. applauds BGL's ad campaign because it uses creative alternatives to live animals, who often suffer from confusion and fear and are put at risk of injury when they are exploited on film sets. Animals used by the entertainment industry are often subjected to rigorous and abusive handling and training methods—including electric shocks—to force them to perform tricks that are confusing and often frightening to them.
On the flip side (and coming soon): the naming of the recipient(s) of the BADDY Awards, which are given to companies that feature ads that disrespect or risk harm to animals. Which company would you nominate for a BADDY?
Written by Karin Bennett
you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to
an animal, please click
here. If you are reporting an animal in imminent danger and know where to find the
animal and if the abuse is taking place right now, please call your local
police department. If the police are unresponsive, please call PETA
immediately at 757-622-7382 and press 2.
Follow PETA on Twitter!
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.