"I was definitely one of those people that wore fur," Evelyn Lozada admits. But the Basketball Wives star had a change of heart after seeing footage of how animals killed for their fur are beaten and skinned alive. 

"I was looking online, and I [saw] how these animals are tortured and skinned, and you don't really realize the hurt and the pain that they go through just for fashion. And I want to be a voice for them."

So Evelyn posed for a skintillating ad shot by top celebrity photographer Drexina Nelson for PETA, which she unveiled during the peak holiday shopping season to ask everyone to leave fur off their lists.

Now, as a proud card-carrying PETA member, Evelyn enjoys eating meat-free meals and advocating for animal rights.

She even turned her birthday party at Hollywood hot spot Supperclub into a release party for the ad, where all her friends and fans in attendance got an education about the cruelty of the fur trade.

"You can verbalize what happens to these animals a thousand times, but [when] you see it, it definitely clicks in—and it did for me," she said.

Has it clicked for you? Take PETA's pledge to be fur-free and help us show the fur industry that even former fur-wearers aren't buying it anymore.

If there's anything that can cause a traffic jam even by New York City standards, it's a naked Wendy Williams in Times Square. As a crowd of cheering fans and snapping flashbulbs drowned out the honking taxis, a fully clothed Wendy unveiled her much-anticipated nude anti-fur ad for PETA: 

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The talk show host used to wear real fur made from foxes and minks but stopped after she learned from PETA how animals raised for their fur are electrocuted, bludgeoned, or skinned alive. Now, she knows that it's much better to bare skin than to wear skin. "I'd rather go naked than wear fur—it's very sexy," she purred during her photo shoot with top celeb photographer Aaron Cobbett.

Wendy hopes her actions will inspire other fur-wearers to shed their skin as well. And she already has the perfect idea for what they can do with those tacky, cruel coats: Donate them to PETA, and we will distribute them to people who are homeless because of Hurricane Sandy.

Helping people and animals—seems like the perfect reason for witty Wendy to get a little cheeky.

Mexican superstar Kate del Castillo, named one of the “25 most influential women” by People en Español, is just as fierce off-screen protecting animals as she is on-screen in her Telemundo hit La Reina del Sur and in the upcoming thriller No Good Deed. Yesterday, she urged all guardians to be their animals' biggest defender when she unveiled her new PETA ad, which reads, in Spanish, "Fiercely Protect Your Animals."

As Spanish and English-speaking media swarmed around, the upbeat crowd got their own miniature versions of Kate's ad to take home, complete with dog-care tips on the back, including advice to spay and neuter and never leave animals to fend for themselves. 

And since May 10 is Mother's Day in Mexico, as well as the adoptiversary of Kate's rescued dog, Lola, it was the perfect day for Kate and Lola to celebrate their relationship by fostering other mother-dogter bonds.

Enter to win an autographed copy of Kate's ad! 

Temperatures in Los Angeles were normal this afternoon, but on Rodeo Drive, it was positively steamy as Elisabetta Canalis unveiled her "I'd Rather Go Naked Than Wear Fur" ad to an enthusiastic crowd, getting the fall shopping season off to an animal-friendly start.

Elisabetta explained why she wanted to go nude to protest fur, saying, "That is what is required to keep people's attention on such a brutal practice. … These poor animals are electrocuted, skinned alive, drowned, and bludgeoned just for the sake of fashion."

The Italian model and actor wants her furry home country to go faux, too, so PETA is placing billboards and posters of the ad throughout the fashion capital, Milan.

Want Elisabetta's bella look? Leave fur on its rightful owner. 

Written by Michelle Sherrow