Written by Michelle Kretzer
Presidents, hip-hop moguls,
and now PETA Senior Vice President Dan Mathews have taken the
stage at New York arts-and-culture venue 92YTribeca. Dan, together with new "I'd
Rather Go Naked Than Wear Fur" model Cornelia Guest, New York Times advertising columnist Stuart Elliott, and Newsweek and Daily Beast celebrity columnist Lloyd Grove, discussed how PETA's
campaigns and celebrity collaborations push animal rights
issues into mainstream media outlets.
the audience members came in with doubts or criticism, we're betting that they left
with insight into PETA's tactics after hearing Dan explain that PETA has
wonderful stories about building
houses for "backyard dogs," rescuing animals from cruel circuses and
laboratories, and much more—but what news outlets like Inside Edition want to cover is controversy, nudity, and
he was there to serve as an unbiased voice, Stuart Elliott noted that PETA's ability
to create "buzz" through naked ads and the use of celebrities in
protests was decades ahead of modern social-media campaigns. He also commented
that the success of PETA's "shockvertising" has persuaded other
organizations to follow suit. I guess imitation really is the sincerest form of
you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to
an animal, please click
here. If you are reporting an animal in imminent danger and know where to find the
animal and if the abuse is taking place right now, please call your local
police department. If the police are unresponsive, please call PETA
immediately at 757-622-7382 and press 2.
Follow PETA on Twitter!
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.