Written by Michelle Kretzer
Today is a monumental day. Starting today,
any cosmetics product or ingredient that is tested on animals anywhere in the
world cannot be sold in
the European Union. So every one of the 500
million EU consumers will be purchasing only cruelty-free cosmetics.
The European Parliament had already banned
cosmetics companies from tormenting
animals in cruel tests on EU soil. But now
that the deadline for the last step of this historic phased-in
ban on animal testing has arrived, companies eyeing the lucrative EU market will
have to abandon all animal tests anywhere in the world for both their finished
products and their ingredients. The ban has already led many companies
to invest in advanced
non-animal testing methods, sparing countless
rabbits, guinea pigs, mice, rats, and other animals from having chemicals
dumped into their eyes, poured down their throats, and ground into their skin.
The EU ban reflects the public's conviction
that cosmetics should not be valued over animals' lives. People on this side of
the pond can let our voices be heard, too—by purchasing only
cruelty-free products. Please order PETA's free Beauty Without
Bunnies Cruelty-Free Shopping Guide today, and PETA's online database of companies that don't
test on animals—anywhere in the world—makes it as
easy as point, click, and save lives.
you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to
an animal, please click
here. If you are reporting an animal in imminent danger and know where to find the
animal and if the abuse is taking place right now, please call your local
police department. If the police are unresponsive, please call PETA
immediately at 757-622-7382 and press 2.
Follow PETA on Twitter!
Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.