Written by Michelle Kretzer
During New York Fashion Week, thousands
of style editors from around the world scurry between runway shows in cabs—that's
why PETA planned to run Stella McCartney's new leather exposé on the city's
unavoidable video screens in taxis. We're no strangers to having our ads banned,
so we've kind of grown thick skin about it, but we weren't prepared for the
lightning-quick rejection that VeriFone Media gave us. It seems the company
only wants to run consumer promotions, not cautions.
"As a designer, I like to work with
fabrics that don't bleed; that's why I avoid all animal skins," Stella
says in the video, which spotlights animal suffering and the human health risk
and environmental impact of leather tanneries. "Please join me in
exploring the huge variety of fashionable shoes, belts, purses, and wallets
that aren't the product of a cow's violent death."
We're disappointed that the advertising company told us
to take a hike, but we're launching the video for Fashion Week anyway. Check it
some überhip cruelty-free fashions with
PETA's style guide.
you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to
an animal, please click
here. If you are reporting an animal in imminent danger and know where to find the
animal and if the abuse is taking place right now, please call your local
police department. If the police are unresponsive, please call PETA
immediately at 757-622-7382 and press 2.
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.