Written by Jeff Mackey
PETA has named CareerBuilder the 2012 "Ass-Backwards"
Corporation of the Year. The job-search company earned this (dis)honor for
proving that it's obliviously behind
the times, having decided to run yet another Super Bowl ad that features exploited
infant chimpanzees—even though it knows how great apes suffer at the hands of
the "entertainment" industry.
Face: © iStockphoto.com/Dogan Eskiyoruk • Body: ©
iStockphoto.com/Eric Isselée • Trophy: © iStockphoto.com/DNY59
Nine of the top 10 ad agencies in the U.S. have already
committed never to use great apes in their ads, as have many major
corporations, including CareerBuilder's main competitor, Monster.
Yet CareerBuilder proves that it's creatively and ethically bankrupt by
continuing to rely on the same cruel and played-out tactic year after year.
Chimpanzees used in the entertainment industry are torn away
from their mothers, beaten and brutally trained behind the scenes to make them
compliant on the set, and discarded—usually at unaccredited roadside zoos (or
otherwise warehoused in appalling conditions)—when they become too strong to be
CareerBuilder executives know all this—because PETA and its
supporters have told them so
repeatedly—and they also know that computer-generated imagery
would allow them to create the same ads without causing animals to suffer. Yet
they continue to run these irresponsible ads again and again.
Because of CareerBuilder's willingness to ignore animals'
suffering and the well-founded concerns of a large percentage of its potential
audience, PETA has bestowed upon the company the distinction of being 2012's "Ass-Backwards"
Corporation of the Year!
you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to
an animal, please click
here. If you are reporting an animal in imminent danger and know where to find the
animal and if the abuse is taking place right now, please call your local
police department. If the police are unresponsive, please call PETA
immediately at 757-622-7382 and press 2.
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.