Written by Michelle Kretzer
Former "pussycat" Kimberly Wyatt instinctively knows
that torturing rabbits,
mice, and other animals for makeup
is wrong. In her new ad for PETA U.K., Kimberly, who has her own line of cruelty-free
exposes the painful and often deadly effects that chemical tests have on
Hair: Klare Wilkinson|Make-up: Lan Nguyen|Studio: ShoreditchStudios.com|© karlgrant.com
cosmetics on animals has been banned within the European Union (E.U.) since 2009. The E.U. also
approved a ban on the sale of cosmetics containing ingredients that were
tested on animals elsewhere, effective in 2013. But under pressure from some
cosmetics companies, the E.U. is considering delaying that ban. Kimberly is
hopeful that her ad will encourage the E.U. to uphold the original deadline.
She's got a lot of support: After PETA U.K., PETA Germany, and PETA
Netherlands sent out action alerts to their members, the European Commission
(the E.U.'s executive branch) received more than 20,000 e-mails urging it not
to delay the ban. And when PETA U.S. sent out a similar action alert, we
quickly collected and delivered more than 50,000 letters from people in the
U.S. and other countries imploring the European Commission to keep the deadline
and keep animals safe.
On this side of the pond, we aren't fortunate enough to have such a ban
yet, but we can implement one in our homes by buying only cruelty-free products.
you have a general question for PETA and would like a response, please e-mail Info@peta.org. If you need to report cruelty to
an animal, please click
here. If you are reporting an animal in imminent danger and know where to find the
animal and if the abuse is taking place right now, please call your local
police department. If the police are unresponsive, please call PETA
immediately at 757-622-7382 and press 2.
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Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights? Read more.