Motorcycles, Country Music, and Vegan Jerky

Published October 25, 2011 by PETA Staff. Last Updated October 14, 2013.

< 1 min read

Motorcycle engines roaring, 2,000 bikers gathered to show off their rides, listen to country music … and chow down on some vegan “beef” jerky at the annual Love Ride in California on Sunday. PETA’s two sexy Lettuce Ladies could barely keep up with the demand as they handed out pieces of Primal Strips jerky and PETA’s vegetarian/vegan starter kits.

In addition to coming back for second helpings of delicious vegan jerky, Love Ride attendees were hungry for information about improving their own health and preventing cruelty to animals by adopting a plant-based diet. Don’t be left in the dust: Check out our free guide to adopting a vegan diet today!

Written by Heather Faraid Drennan

Get PETA Updates

Recent Posts

PETA Sterilized 499 Animals in Mexico—and Brought Back One Lucky Pup

Emaciated, riddled with parasites, and with a fractured leg, Gordon was fighting for his life on the streets. But thanks to PETA, this adoptable pup is ready for the good life.

Take Action

a fluffy sheep on a really green hill with water in the distance

GreaterGood Scraps ‘Humane’ Claims Following a Warning From PETA

After a warning from PETA, a nonprofit has chosen transparency for the greater good. Now we’re urging the organization to stand by its values by going vegan.

Take Action

peta2 rewards illustration of animals with pastel background

Calling All Young People: Help Animals and Win Exclusive Rewards—Here’s How!

Taking action for animals is its own reward, but if you’re between the ages of 13 and 24, you can also earn exclusive perks with peta2. Here’s how to join for free today.

Take Action

although not at a Johns Hopkins lab, this beagle kept behind bars for experimentation shows how nearly 65,000 dogs are imprisoned in U.S. laboratories each year

Lab Horrors at Johns Hopkins: NIH Flubs Investigation; PETA Urges Action

Heard about the horrific history of animal testing in Johns Hopkins labs? PETA reveals how the university is getting away with murder—and who their accomplice is.

Take Action

OBS Director of Sales ARRESTED for Robbing PETA Investigator

An Ocala Breeders’ Sales exec hoped to hide footage of the last moments of a horse’s life from the public, but PETA won’t let the company cover its tracks.

Take Action